I am a strategic creative director with more than twenty years of experience in Latin America and the U.S.
A forward-thinking leader with a powerful imagination, focused in the creation of strategic original advertising and promotional campaigns and contents for broadcast and cable TV and digital platforms.
I have created and launched campaigns for US Hispanic broadcast, Colombia’s top television channel and multi-national advertising agencies, bringing exceptional results as well as multiple national and international awards. I have also worked as a Screenwriter, Content Creator and Director of TV shows. These experiences have allowed me to be in an advantageous position when creating promotional campaigns for TV programs. As Creative Director at Caracol Television´s On Air Department, I helped to keep the channel as the nation’s number one in ratings every single year I was in charge. Some of the shows launched at the time are among the top highest rated in the history of Colombian TV.
Inspired by the opportunity to be part of a new broadcast channel for the US Hispanic audience, I moved to Los Angeles accepting the challenge to lead the creative team of MundoFox´s On Air Promotions. During 2013, I led a team of 15 people and implemented a promotional strategy aimed to the heart of our audience. This approach helped MundoFox to scale three positions among the seven Hispanic broadcast networks becoming the fastest growing channel in this market.
On Air Promotion Creative Director. MundoFox. (2013- Present)
Creator and Director. “Misión Chef”, Reality Show. Señal Colombia. (2010-2012)
Content Creator for Digital Platforms. Canal Caracol. (2008-2011)
On Air Promotion Creative Director. Caracol Televisión. / (2001-2005)
Screenwriter. La Reina de Queens. Caracol Televisión. (1999-2000)
Creative Director. Bogotá office. DDB Colombia. (1999-2001) Clorox. Bom Bril. Daewoo. Parmalat. Schwarzkoppft Silueta. Compaq. Parmalat.
Associated Creative Director. Young & Rubicam Colombia. (1998-1999)
City Bank. Fruco. Knorr. Ades. American Airlines.
Group Creative Director. F.C.B. Colombia. (1997-1998)
Master Card. Renault. Johnson & Johnson.
Creative Director. Aguayo & Asociados. (1996-1997)
Onu. Deprisa Avianca. Bima. Colombian Communication Ministry. Lamy.
Group Creative Director. Publicidad Toro DMB&B. (1995-1996)
Pedro Domecq S.A. Datecsa S.A. Canon.
Copy Writer / Creative Director. Aguayo & Asociados. (1991-1994)
Sharp Datecsa S.A. El País. Mul-T-Lock. Boerhringer Ingelheim. Colombina Meiji.
Centro de Estudios Cinematográficos de Catalunya. Film Direction. (2005-2008)
Fundación Universidad Central. Advertising and Marketing. (1982-1986)
Universidad del Rosario. TV Screen writing. (1998-1999)
Promax Latinoamérica 2005: 1 Gold. / 2004: 2 Silver/ 2003:1 Gold. 2 Silver
2002: 2 Silver.
New York Festival. 2002: 1 Finalist. / 2001. 1 Finalist.
Fiap 2000: 1 Finalist. FIAP 1997: 1 Silver.
Festival De Gramado 1997: 1 Finalist.
Festival De La Creatividad De México 1996: 1 Silver.
Festival Latinoamericano De Publicidad 1995: 1 Bronze.
Nova Awards 2002: 1. Gold. 5 Finalists. 2001: 1 Silver. 1 Finalist.
Avisar 1997: 1 Gold.
Premios Cóndor 1997: 1 Gran Prix. 4 Oros. 7 Finalists.
Premio Paginas De Publicidad 1997: 1 Gold. 5 Finalists.
Premio Carlos Lleras A Los Mensajes Con Valor 1995: 1 Gold.
Premio Paginas De Publicidad 1995: 3 Finalist.
Premios Cóndor De La Publicidad Colombiana 1995: 1 Finalist.
Additional writing experience
“Lady Death’s Angel”. Creator & Screenwriter.
“I Love Gringo”. Reality Show. Creator.
“La Reina de Queens”. T.V Series. Screenwriter.
“Historias de Hombres” T.V Series. Screenwriter.
“Caída del Cielo”. Telenovela. Creator & Screenwriter.
“Wayúu, Sangre de Sueños”. Feature Film. Screenwriter.
“Phone Club”. Branded Entertainment Web Series. Screenwriter.
“La Última Vez” Feature film Screenwriter. Finalist Pilar Miró awards. Spain.
“Gobernantes Invisibles” Feature film Screenwriter.
“Vegangelio” Transmedia Project. Web and TV series. Creator & Screenwriter.
Spanish (Native) English (Fluent) French (Basic)