Social Shares is the Future of SEO. You are the Brand. Your Google Authorship Rich Snippet is your New Personal Logo. The more Social Shares your Authorship receives the better your Social Authority becomes. Experts Predict that if and when Author Rank becomes Real, it will be Determined by the Quality and Quantity of Social Shares your Google Authorship Receives. A Year from Now you'll wish you had started today building your Social Authority.