Johan Kramer Plus


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1964: born in Utrecht – The Netherlands
1974: changes his name from Jan Jasper into Johan, because he likes soccer player Johan Neeskens so much.
1975: steals 8mm camera from his father
1983: studies law for 4 months
1984: on placement at a small advertising agency in Haarlem – The Netherlands
1985: junior-copywriter at FHV/BBDO
1986: marketing-study Nima A - B.
1990: directs first commercial
1991: senior-copywriter at PMSvW/Y&R
1993: co-creative director Chiat/Day London
1994: creative director GGT London
1995: starts own communications-agency KesselsKramer
2001: directs music video for Tom Waits, ‘What’s he building in there?’
2002: initiatior and director of ‘The Other Final’, a documentary about the game between the two lowest ranked football teams in the world: Bhutan-Montserrat, playing on more than 50 different film festivals, 66 tv-stations and 8 times awarded, for example in New York, Avignon and Barcelona.
2003: directs ‘The day Bob was saved by modern technology’, a short film for the BBC.
2003: directs ‘De laatste dag’, a 25-minute documentary.
2004: directs ‘11:59’, a short film of 10 minutes, to be seen in Dutch cinema.
2005: leaves his own agency KesselsKramer to go directing full-time.
2005: shoots a worldwide football commercial with Chelsea for Coca-Cola in Buenos Aires.
2005: directs ‘Das Wunder von Mühlenbeck’, a documentary about a scandal in German amateur-football, with a premiere in Berlin and Amsterdam.
2006: directs ‘Toni Togo’, a tv-campaign for MTV Europe about a mad, young German football fan from Das Ruhrgebiet who fell in love with Togo, one of the unknown football countries playing at the World Cup in Germany 2006.
2006: directs ‘0,08’, a short film about a young boy from Barcelona who’s crazy about football, Henrik
Larsson and FC Barcelona. The film, made with help of FC Barcelona, played on Resfest and 23 other film-festivals.
2006: directs and photographs artwork and music videos for Dutch music band Johan
2007: directs a worldwide advertising campaign for adidas with football stars as Kaka, van Persie, Messi, Xavi Alonso – ‘Dream Big’
2007: directs his first feature film: a non-profit film project ‘SING FOR DARFUR’ that shows the indifference of the Western world in this human tragedy. Shot in Barcelona and winner of several international awards.
2008: Worldwide premiere of Sing for Darfur at the Tokyo International Film Festival
2008: starts teaching film classes at Design Academy Eindhoven.
2009: january: Artist of the month at CCCB Barcelona, with an exhibition ‘44’
2009: Best European Dramatic Feature 2009 at Paris Film Festival for ‘Sing for Darfur’
2010: Documentary project German National Football team commissioned by Mercedes.
2010: Lecture at Moma New York about love for super 8 film: 8 minutes with Johan.
2010: New feature film ‘Johan Primero’ (
2011: 'Bye Bye Super 8' at Kunsthal Rotterdam and Tribeca Film Festival NY
'Bossie Children Art Project Bergen'
'Charly Rexach, a short film about the philosophy of FC Barcelona'
2012: The Crisis and us, a new feature film, coming out on Vimeo for free. Grand opening of The Very Small Office of Johan Kramer, a global local creative boutique based in a shoebox.
2013. 'Bello'. A short film and art project about an old train in Bergen. Kirin commercial, shot in Tokyo with Robot and Draft. Music videos for Jacco Gardner, Mansions on the Moon. Start of 'My first Coffee': a blog on the first coffee of the day.
2014. Art show football players with moustaches in Galeries Modernes. APC commercial Paris. Citizen watches commercial with Wieden+Kennedy Tokyo&Amsterdam. Opens his own small coffee-shop My First Coffee in Amsterdam.
2014. Shot a new video for Travis, worked with Tina Turner on a Swisscom commercial and curated&designed a retrospective on Dutch painter&poet Lucebert in Kranenburgh Museum.
2015. Made a short about the stadium speaker of FC Barcelona, Manel Vich and photographed a campaign for the Japanese fashion label Parco. Now working on a series of portraits&interviews with children book writers together with his daughter Lila.

Johan lives in Bergen, walks everyday to the sea and is an Ajax and FC Barcelona-supporter.

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