Laila Shereen Sakr, aka VJ Um Amel, is a digital media theorist and artist working in computational art, live cinema, data visualization, and media activism. Her doctoral project used media analytics, visualization, and immersive storytelling techniques to map how participation in virtual worlds and networked publics have influenced the formation of a virtual body politic. This research led her to design the R-Shief media system for archiving and analyzing content from social networking sites.
Shereen Sakr has shown in solo and group exhibitions and performances at galleries and museums across the Americas, Europe, and the Middle East, and has published extensively. She holds an M.F.A. in Digital Arts and New Media from University of California, Santa Cruz, an M.A. in Arab Studies from Georgetown University, and a PhD in Media Arts + Practice from the University of Southern California. As of July 2015 she will be an assistant professor in the Department of Film and Media Studies at UC Santa Barbara. Recent reviews appear in The Wall Street Journal, Science, The Chronicle of Higher Education, Fast Company, Voice of America, Art Territories, Digital Media and Learning, Egypt Independent, and The Creators Project.