Laila Shereen Sakr is a digital media theorist and artist known by her moniker, VJ Um Amel, and for creating the award-winning media system, R-Shief. She is a PhD candidate in Media Arts + Practice in the School of Cinematic Arts at the University of Southern California. Recognized for her outstanding achievements, she has shown in solo and group exhibitions and performances at galleries and museums across the Americas, Europe, and the Middle East, and has published extensively. Starting February 2015, she publishes a monthly media-enhanced article with data visualizations on Arab media analytics for Jadaliyya. She holds an M.F.A. in Digital Arts and New Media from University of California, Santa Cruz, an M.A. in Arab Studies from Georgetown University, and in May 2015, her PhD in Media Arts and Practice will be conferred. Recent reviews appear in The Wall Street Journal, Science, Art Territories, Fast Company, Digital Media and Learning, Egypt Independent, and The Creators Project.