Larry Frey, Writer Plus

Los Angeles

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My first job out of college was Middle School Art Teacher.

I started out idealistic, enthusiastic and ready to shape impressionable young minds.

I ended up a little demoralized and newly respectful of how hard teachers have to work. But most of all I knew I had to find an easier way to make a living.

First step, I moved from my hometown of Seattle to LA. There, I worked as a stagehand, carpenter and magazine layout artist before deciding to go back to school at Art Center College of Design in Pasadena.

Great school. Demanding yes, but very cleverly modeled after real world demands and deadlines.

I didn't graduate. But I did learn enough to begin a long advertising career, beginning with Ogilvy in Chicago. From there I went on to be an Art Director and Creative Director at Wieden & Kennedy in Portland, Oregon.

While working as ECD for the W&K Philadelphia and Tokyo offices, I discovered I liked writing more than Art Direction. I took this new found skill and left W&K to become co-founder of a (still) terrific agency in Amsterdam, 180.

Eventually, I decided it was time to head back to the States and explore some other things I'd always wanted to try like directing, screen writing and photography.

In other words, I'm still a work in progress.


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  1. Onur Senturk