Lemon launched the first collection in September of 2009 in Hawaii and San Francisco and since has become a part of the underground subculture of street fashion in both communities. Based out of Hilo, Lemon and has built a name on their originality, style, and quality. Every design printed is a piece of art, limited in number, and no design is ever printed twice. Lemon continues to define itself in Hawaii while also gaining recognition across the globe.
Lemon stands for making something out of nothing, a message that resonates with the generation of minds who are leading the movement of new design, art, music, and culture that is manifested in the brand. Constantly expanding in meaning with each release, Lemon continues to uphold the essence of the concept which shaped its name.