In today’s hyper-networked world, customers increasingly look directly to each other for inspiration and guidance, and brand messages are now in the hands of the masses. In this new environment of radical transparency, brands must emotionally connect like never before. The best brands build these connections with powerful stories and inspiring experiences that are rich, genuine and lasting. By doing so, they create powerful new possibilities for growth, for stronger customer relationships and for greater differentiation.
Lippincott enjoys an enviable track record in solving the most complex branding challenges facing corporations today. From our inception in 1943 as Lippincott & Margulies to our role today working with the world’s best-loved organizations, we recognize that brands are increasingly the only real and enduring source of business advantage.
Today we are part of Oliver Wyman, a global professional services organization owned by Marsh & McLennan Companies. We have helped over 3,000 clients worldwide, creating proprietary brand identities and image management programs for corporations, retail establishments and product/service brands in every major industry.
Are you in touch with your brand?