localStyle Plus


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The collaborative localStyle was founded in Amsterdam in 2000 by Marlena Novak and Jay Alan Yim. Using high and low tech means, their intermedia practice includes video, sound installation, interactive installations, live performance with electronics, and audience participation.

Their projects explore how territories and boundaries—whether physical or intangible—are constructed, interpreted, and negotiated, via themes as varied as issues of trespass, the mating behavior of hermaphroditic marine flatworms, the sonification of electric fish from the Amazon, and experimental Eurasian blackbird grammar. These works have been presented in festivals, museums, galleries, and alternative venues in more than thirty cities worldwide (a.o. Amsterdam, Amersfoort, Barcelona, Beijing, Belgrade, Berlin, Boston, Brussels, Budapest, Camden, Chicago, Cologne, Duluth, Eindhoven, The Hague, Huddersfield, Jerusalem, Linz, London, Mexico City, New York, the Orkney Islands, Richmond, Santa Barbara, Santa Fe, Sarasota, Sydney, Szczecin, Sittard, Tel Aviv, Torino, Toronto, Valencia, and Warsaw). Festival presentations have included the National Art Museum of China’s (NAMOC) TransLife Triennial, STRP Festival, Visioni dal Futuro, Taipei Digital Art Festival and others. Recent projects have been presented in Amsterdam's Amstelpark, the Muziekgebouw aan 't IJ, Caochangdi, Chicago, London, and Shanghai.

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