Loreak Mendian™


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It all sarted in 1995, when Victor Serna and Xabi Zirikiain opened a shop in San Sebastian's port area.
Xabi an industrial engineer who at the time earned a living designing airplane wings, had already gained some notoriety in town as the creator of an ubiquitous daisy-shaped logo.
Together with Victor, and with more enthusiasm than experience, they embarked on the adventure of creating a clothes brand: Xabi as the logo designer, reflecting a wide range of influences coming from music, art and architecture, and Victor taking care of the figures and assuming the role of entrepreneur.
Together, they created a whole universe: the loreak mendian universe.
The brand's influences are many and very diverse: architecture (European Modernism, International style), art (Marcel Duchamp, Surrealism, Dada, Abstract Expressionism), music (Judee Sill, Love, Miles Davis, Beatles, Bad Brains,...), surf and, last but not least...life itself!

External Links


  1. NYSU
  2. Filmoteca Vasca
  4. apparatu
  5. manet310
  6. Mugaritz
  7. Pacific and CO.
  8. MICKAFilms
  9. Bleuete
  10. Seek No Further
  12. Inés Susaeta®
  13. Falkwyn de Goyeneche
  14. TheGourmand
  15. entresuelo1a
  16. Diego Delgado
  17. Apal Estudio
  18. Handsome Frank

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