Loreak Mendian™


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It all sarted in 1995, when Victor Serna and Xabi Zirikiain opened a shop in San Sebastian's port area.
Xabi an industrial engineer who at the time earned a living designing airplane wings, had already gained some notoriety in town as the creator of an ubiquitous daisy-shaped logo.
Together with Victor, and with more enthusiasm than experience, they embarked on the adventure of creating a clothes brand: Xabi as the logo designer, reflecting a wide range of influences coming from music, art and architecture, and Victor taking care of the figures and assuming the role of entrepreneur.
Together, they created a whole universe: the loreak mendian universe.
The brand's influences are many and very diverse: architecture (European Modernism, International style), art (Marcel Duchamp, Surrealism, Dada, Abstract Expressionism), music (Judee Sill, Love, Miles Davis, Beatles, Bad Brains,...), surf and, last but not least...life itself!

External Links


  1. igor bellido
  2. Surfilmfestibal
  3. NYSU
  4. Filmoteca Vasca
  6. apparatu
  7. manet310
  8. Mugaritz
  9. Pacific and CO.
  10. MICKAFilms
  11. Bleuete
  12. Seek No Further
  14. Inés Susaeta®
  15. Falkwyn de Goyeneche
  16. TheGourmand
  17. entresuelo1a
  18. Diego Delgado

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