Louis is currently EVP, Executive Creative Director of MKTG; an experiential marketing/branding agency headquartered in NYC, with offices in Chicago, Cincinnati, San Fransisco, and Los Angeles.
Louis’ role is to oversee the creative in all of the offices, and to establish a company-wide platform of traditional and non-traditional creative services that encompass on and off-line offerings.
Most recently, Louis was VP Creative Services, Executive Creative Director for Bad Boy Entertainment Worldwide, where he created all imaging, design, packaging and branding (TV, web and print) for the Sean John clothing line, fragrances and Cîroc Vodka through a full partnership with Diageo, the worlds largest spirits company. Prior to that, he was VP Creative Services for Island Def Jam Records, where he facilitated all imaging, design and branding for artists such as Mariah Carey, Jay-Z, The Killers and Fall Out Boy. He has been an Art Director and Designer for distinguished companies, such as Donna Karan, G2 – a division of Grey Advertising, A/X, Armani Exchange and The New Yorker Magazine to name a few.
During his tenure at Bad Boy, Louis re-launched all the branding and above/below line creative for Cîroc Ultra Premium Vodka. In less than a year, sales went from a 40K case business to a 250k business. This sales trajectory is unprecedented in Diageo’s history. Louis was also creative lead in Sean’s partnerships with Burger King, and Estee Lauder. The Unforgivable men’s and woman’s fragrance launch was boosted by provocative TV spots that invigorated the male fragrance category, helping to make it the $100 million brand it is today. BK saw its Whopper sales spike with the release of the TV spot series “Diddy and the CEO.”