The digital signage industry may well be built on technology - but it is 100% dependent on great content to succeed. With almost no limit to what can be done with screens and technology - it is the turn of the creatives to drive the next stage of the industry’s development.
Already brands and advertisers are commissioning innovative and fantastically engaging digital campaign content. This all serves to drive up digital media values and ultimately encourage more investment in the infrastructure and technology.
Digital out-of-home industry group The Screen has created the LOVE CONTENT Gallery to showcase, promote and celebrate this growing body of amazing work. Open to all creatives - the aim of the Gallery is to provide a platform for creative teams to show not only what is, but what can be done across this exciting new advertising medium.