"Digital creativity with great purpose and intent"
This is what I work by. I believe a good designer is one who appreciates that form should always follow function and executes a design strategy that embraces the clients objectives in away that makes the project attractive to it's intended target audience.
Appreciating the clients and the audiences values, is key to a successful project.
I often refer to my practice as 'Creativity' rather than just 'Graphic Designer'. I like to experiment with mediums and create rather than tie my self to one particular practice. That said I have an absolute love for moving image, I can confidently animate in both 2D and 3D perspective and I enjoy filming content as well.