I run a PR agency in Melbourne, mostly working with B2B technology companies to raise their profile both in traditional media and through emerging digital and social media.
I've been a PR practitioner for over 24 years in the high technology sector, both in Australia and Hong Kong. I have worked on product PR, regional integrated marketing campaigns, crisis management, thought leadership programs, issues management, customer case study programs, co-marketing programs and digital campaigns.
In Hong Kong I formed and led Intel's Asia Pacific PR team before moving on to a variety of other in-house regional marketing roles. Since 2006, I've been self employed and I enjoy being my own boss and immersing myself in the world of each client.
Functional expertise: integrated marketing, marketing services, technology marketing, brand building, brand strategy, brand launches, pan regional marketing programs, corporate product & brand communications, crisis communications, media relations and corporate identity.