I am obsessed with advertising concepts. I was supposed to focus more on my art direction but I put almost all my energy and passion in finding and making new and fresh ideas. I set creative strategy, find a unique insight and translate that into a creative campaign. I work closely with designers and copywriter because great ideas need beautiful storytelling and amazing art to carry it to greater height. (yes I can do some graphic design but do not master the highest design skills, yet).
I am an all-round advertising creative and call myself a conceptualizer. A what? A conceptualizer (with a Z because when you write something with a Z it always looks cool, right?). And yeh this job title was even stated on my business card so that makes it pretty legit.