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  1. Go-to-Market Strategy - Entrepreneurship 101 2012/13

    01:00:34

    from MaRS Discovery District Added 13.9K 18 0

    Murray McCaig, Co-Manager, MaRS Cleantech Fund, draws on his experience to explain the key role of the go-to-market strategy in building a strong company and securing investment. Murray discusses…

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    • Power of Transmedia Storytelling

      30:14

      from MaRS Discovery District Added 736 9 0

      Jeff Gomez, CEO - Starlight Runner Entertainment Right now, we are experiencing a moment of radical technological change, with seismic shifts in the way that entertainment is conceived, produced…

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      • Green Architecture & New Ideas from Germany

        04:42

        from MaRS Discovery District Added 7,519 9 0

        An interview on Green Architecture & New Ideas from Germany with Stefan Behnisch, head of Behnisch Architekten, Stuttgart/Munich/L.A./Boston. The future of our planet depends on innovative and…

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        • The Pitch — Entrepreneurship 101 2012/13

          01:05:55

          from MaRS Discovery District Added 1,600 8 2

          Peter Evans, Founder & CEO, Speakerfile, delves into the art and science of pitching to investors. Peter shares insights on what investors are looking for, compelling elements to include in your…

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          • Business Model Canvas - Entrepreneurship 101 2012/13

            58:48

            from MaRS Discovery District Added 1,905 8 0

            Mark Zimmerman, CIO, MaRS, introduces the business model canvas and demonstrates its use. Explaining the different elements of the canvas, Mark advises on how to build an effective business model.

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            • Lean Analytics: Using data to build a better startup faster - MaRS Global Leadership

              58:40

              from MaRS Discovery District Added 608 7 0

              Alistair Croll, author of Lean Analytics, explains the concepts of his book. He highlights the Lean Analytics cycle and five stages. Alistair strongly advises startups to pick the one metric that…

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              • Marketing that Matters: Transforming your ideas to income (Part 1) - Entrepreneurship 101 2009/10

                01:21:12

                from MaRS Discovery District Added 561 7 20

                With the pace of innovation today, ideas have become cheaper than ever. Everybody has them. Your big idea in a crowded market is worth nothing... until you figure out how to competitively differentiate…

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                • IP Management - Entrepreneurship 101 2012/13

                  01:03:12

                  from MaRS Discovery District Added 640 7 2

                  This panel presentation explores the basics of intellectual property (IP) management for startups, with advice for entrepreneurs to execute IP strategies during the early stages of their business.

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                  • Course Introduction - Entrepreneurship 101 2010/11

                    44:44

                    from MaRS Discovery District Added 327 6 0

                    Interested in learning more about entrepreneurship? Looking to start a new venture? Look no further! Entrepreneurship 101 is a free, non-credit introductory course about entrepreneurship offered by…

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                    • Value Proposition - Entrepreneurship 101 2013/2014

                      58:31

                      from MaRS Discovery District Added 2,473 6 0

                      Joe Wilson, Senior Education Strategist at MaRS Discovery District, describes how to create a crisp, concise and compelling value proposition for your startup. You will learn about what to avoid when…

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                      • SaaS Math - MaRS Best Practices

                        01:25:04

                        from MaRS Discovery District Added 1,014 6 0

                        Watch this video to explore key customer metrics for new ventures, including acquisition, activation, conversion, churn and referrals and understand the valuations for software-as-a-service (SaaS)…

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                        • "Creating Customers for Life" with Harry Rosen - Entrepreneurship 101 2009/10

                          01:16:57

                          from MaRS Discovery District Added 1,263 6 19

                          Speaker: Harry Rosen, Executive Chairman, Harry Rosen Inc. Join us for an inside look into 55 years of experience with one of Canada’s leading entrepreneurs. Harry Rosen, the king of high-end…

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                          Videos MaRS Discovery District

                          Here are all of the videos that MaRS Discovery District has uploaded to Vimeo. Appearances are videos that MaRS Discovery District has been credited in by others.

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