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  1. Managing Your Enterprise APIs as Products

    27:51

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    With enterprises increasingly treating APIs as full-fledged products—setting targets for revenue, reach, and branding—business-side teams want the power to customize API offerings. Watch…

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    • The Business of APIs Conference Promo Video

      02:08

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      BAPI promo

    • BAPI NY, Carl Kennedy, Coca-Cola Enterprises

      17:38

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      BAPI NY, Carl Kennedy, Coca-Cola Enterprises

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      • BAPI NY, Bradley Wing, YPG

        22:30

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        Bradley WIng, API Evangelist, YPG. API Fanboys Fuel the Future

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        • Don't be a SOA-saurus! Learn how to Enable your Business with API Management.

          01:00:58

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          Enterprise IT faces a new kind of tension: the API economy on the one hand, where enterprises drive new revenue streams by (gulp) publishing corporate data APIs for third-party developers to use,…

        • BAPI SF 2012 John Musser, Founder, ProgrammableWeb

          19:30

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          APIs: What’s Hot, What’s Not

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          • Mashery Webinar Series: Commerce APIs: Realizing The Strategic Opportunity

            55:57

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            In this webinar, eCommerce professionals will learn how a commerce API will: - Powers Successful Mobile Commerce Strategies - Accelerate affiliate sales - Makes you brand ubiquitous and more... Presenters: Peter…

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            • Unlocking Your Data’s Potential with APIs

              34:19

              from Mashery Added 230 1 0

              How PeerIndex drove value, awareness and uncovered new revenue channels

            • BAPI NY, Jesse Givens, Aetna

              14:47

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              BAPI NY, Jesse Givens, Aetna

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              • BAPI London, Justin Fitzpatrick, Duedil

                08:21

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                BAPI London, Justin Fitzpatrick, Duedil

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                • I/O Wraps

                  02:23

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                • BAPI London, Kevin Flowers, Coca-Cola Enterprises

                  13:15

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                  BAPI London, Kevin Flowers, Coca-Cola Enterprises

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