In 2000 we set out to create the world’s coolest research company. Drawing on our founder’s background in TV and publishing, we pioneered documentary-form research and crafted print reports more like magazines or coffee table books than PowerPoint. The result is products that feel more like popular culture than old-school research. This means they’re digested and socialized within organizations the way consumers enjoy and share content. Our work is broadcast quality so it can also be repurposed as online content, reaching consumers hungry for authenticity. This is the Ministry of Culture.