Motive Entertainment

Los Angeles, Calif

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Motive Entertainment ( is a marketing, branding and content creation company focused on serving niche audiences, particularly the enormous “faith and family” market. Motive designed and executed the grass roots marketing campaign for Mel Gibson’s The Passion of the Christ. The campaign was called “A milestone in modern culture” by the Los Angeles Times, “A textbook study in both high-profile and below-the-radar marketing” by Advertising Age (which named Motive one of the Top 50 Marketers of the year), and “Brilliant” by the Associated Press and Washington Post. The Passion earned over $600 million in worldwide box office. Motive has subsequently managed major grass roots marketing campaigns for the Tom Hanks/Robert Zemeckis film, The Polar Express, the record breaking Walden Media/Disney epic, The Chronicles of Narnia, and the unexpected hits Rocky Balboa, Expelled and The Secret Life of Bees. Our clients include Disney, Warner Bros., Universal, Fox, Vivendi, New Line, MGM, and Paramount.

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