Muc-Off Media.

Poole, Dorset

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So what’s the story? It all started way back when Right Said Fred were too sexy for their shirts and Downhill wasn’t even part of the World Cup.

Yep, way back in 1991 Rex and Marilyn Trimnell got things started with X-Lite UK, designing and manufacturing the world’s first twin crown bicycle fork and the world’s lightest bar ends. But that wasn’t enough for Rex. As a man obsessed with detail, he was constantly frustrated at how long it took him to wash his bike. Rex set about understanding surfactant technologies and created a perfectly pink cleaner to care for his kit. That was in 1994 at a time when most riders were cleaning their bikes with washing up liquid that contained lots of salt. It doesn’t take a rocket scientist to understand that water plus salt results in a lot of corrosion, so it was vital that Rex’s cleaner was eco friendly, highly effective and didn’t cause damage to any delicate finishes or components. To make a long story short, Rex’s formula was the best thing since sliced bread when it came to cleaning a bike, and it wasn’t long before word got out and Muc-Off Bike Cleaner was born.

Fast-forward to 2013 and Muc-Off is now sold around the world and racers from the likes of Steve Peat to the Sahara Force India F1 team have come to rely on it! And, in case you haven’t noticed, we do a bit more than our original pink cleaner these days. We are basically obsessed with bicycles. In fact, we can barely move at Muc-Off HQ without knocking over a bike, which is why we are very, very driven to make the world’s finest bicycle care products to share with our fellow riders.

We’re always cooking up something new, and all our ideas are developed at our in-house, state-of- the-art R&D Centre by Rex’s son, Alex, our MD (mad developer). After he’s cooked up something new and tested it himself, it’s then tested by our in-house boffins and riders to ensure every Muc- Off product is simply the finest of its type in the world. Once we’re happy, the formula will go out to our pro teams for their final feedback. Only then will we put the product into production for the world to enjoy.

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