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Inspired by sport, 78 creatives challenged the function of Nike shoes.

Blue Ribbon Sports became Nike Inc. on May 30th 1978. Paul Jenkins launched NIKE78 on May 30th 2010, and asked 78 creatives to challenge the function of Nike shoes. Each produced a unique piece of work.

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  1. Genki Ito
  2. Nick Marsh
  3. Michael Robinson
  4. Anna Lomax
  5. Birch
  6. Bullion