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  1. NIKE78 | Marcus Price x Bait - AM97 Recreational High


    from NIKE78 Added 621 6 0

    "While there's no one profound definition of what exactly is a Runner's High, that hasn't stopped a number of avid runners from trying to relate their experiences with it. They've…

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    • NIKE78 | eBoy


      from NIKE78 Added 100 0 0

      A sportsman from the pixelated eBoy universe is testing the shoes. nike78.co.uk/eboy

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      • NIKE78 | Code Computerlove x Stewart Hamilton - Nike Uniform


        from NIKE78 Added 307 0 1

        The main vision behind the NIKE78 sound visualisation was to be an immersive user experience meant to be projected onto a wall or building where the movement of a Nike trainer through the use of sensors…

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        • NIKE78 | Sennep - Project AMARIX


          from NIKE78 Added 336 4 0

          Project AMARIX is a top secret personal training concept developed by Nike way back in 1978. Far too advanced for the market it has been hidden away until now... Your Personal Trainer will never be…

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          • NIKE78 | Jim Campbell - LIVE


            from NIKE78 Added 569 10 0

            My take on the brief was that since Nike first started making running shoes, we no longer just use them solely for running, but that we LIVE our life in them. I shot the shoes in multiple locations…

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            • NIKE78 | Shelly Love - Strange Gold Shoes


              from NIKE78 Added 980 9 1

              When I think of sport as inspiration, I think about 'the spirit of the athlete' reaching beyond, propelled forward by hope and belief. The spirit of the athlete aims ever higher, further,…

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              • NIKE78 | ANSWR - Nike Conversion


                from NIKE78 Added 2,856 30 2

                The rules of football at the beginning were completely different from now. Through human hands and time passing, the rules of football today were built by information being removed and added. This…

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                • NIKE78 | Trashed x Twyford C of E School


                  from NIKE78 Added 1,408 6 0

                  After receiving our pair of Nikes, we invited Twyford C of E high school in Ealing and their art department to work with us on the project. 13 pupils from year 9 and 10 took part in the one-day workshop…

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                  • NIKE78 | Jiggery Pokery - Stretch A Sketch


                    from NIKE78 Added 3,322 6 0

                    We wanted to challenge the use of Nike trainers in sport by combining sport and art in homage to our childhood TV legends Rolf and Neil. We developed a sport that we would want to be involved in that…

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                    • NIKE78 | Wieden+Kennedy Tokyo LAB - ABUKU


                      from NIKE78 Added 83.7K 519 10

                      The shoes we received were AIR MAX 360, which emphasizes the air in the soles more than any other Nike shoe. So we decided to create something based on the concept of air, the main quality of this…

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                      • NIKE78 | Erica Dorn - Marathon Cake


                        from NIKE78 Added 3,870 14 0

                        The Marathon Cake is the edible negative calorific equivalent of a full length marathon. It represents both the hard work put in and the ever-sweet reward after all the hard work. Currently available…

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                        • NIKE78 | Nick Marsh - Nike Wiis


                          from NIKE78 Added 74.6K 29 0

                          Computers are becoming an ever increasing part of modern life and gaming is a large part of this, being used to relax, socialise and more recently, exercise. Gaming platforms such as the Nintendo…

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