I'm working towards starting my own business, NEOI. Inspired by my travel and yoga reviews, I found the need to not only think outside of the box... but to act outside of the box. I believe design and marketing hold a small, but potent place in the world. As designers we're responsible in deciding where we encourage consumers to spend their money or put their efforts. At the same time our work should awaken and cultivate creativity... in thought, in taste, in relationships, in strangers, in communication.