We are an independent, research-based strategic consultancy with an international focus. Running creative workshops, developing market access plans and tweaking glossy major brands’ advertising to the max is what we do on a daily basis. We use (mainly) qualitative research in all its forms as a springboard. We all come from different backgrounds, but what unites us is that we are really into communication. We prefer to talk to people rather than “consumers” or “patients” or “KOLs”. And in quite the same way that we empathise with people, we also empathise with brands.