Passionate about making brands, products and systems shake-up on how they connect with people in strategic, experiential and inspiring ways. Over 10 years of experience in effectively moving people’s hearts and minds by empowering, disrupting and tugging at their heartstrings with disruptive creative. Strong belief in smart advertising that is built based on innovative systems through organic and strategic co-creation.
I have worked as a senior creative at agencies such as JWT, Saatchi & Saatchi, and DDB in my native Mexico City as well as at The Richards Group in the USA. Strong experience coaching teams of junior and senior creatives and building strong relationships with clients.