ADVERTISING IN THE DIGITAL AGE.
pilot is an independent agency group delivering modern brand communication services primarily in the German market. We utilise the opportunities of a changing media landscape to create effective advertising for consumers in the digital age. Founded in 1999 pilot has always been at the forefront of advertising innovation, developing exceptional media, creative and technical solutions for small and large clients. If you are a client with high expectations and a challenging brief, then we’re the agency for you.
Our award winning advertising solutions include developing and producing online banner campaigns, websites, microsites, branded entertainment, facebook pages, iPhone apps, iPad ads and outdoor advertising. Whatever your digital marketing strategy, there is always some way for us to enhance both your creative and business potential.
As a full service online performance agency we can develop and optimise new and existing campaigns across all digital platforms ensuring the very best ROI. Search Engine Optimisation (SEO), Search Engine Marketing (SEM) and Affiliate Marketing are combined with Demand Side Platforms (DSP), Retargeting Technology and our very own tools, including the pilot display optimizer (PDO), to offer clients a unique and highly effective marketing advantage.
Our independent interdisciplinary market and brand research team provides individual client insights and trends that allow us to steer marketing and advertising investments in the right direction. With specialist tools for online and traditional media, pilot is at the forefront of developing analytic and metrics tools for large and small clients. Furthermore pilot publishes its own research studies, including the highly acclaimed ONLINE VISIONS, which explores the relationship between TV and Online communication in relation to creativity, receptivity and frequency.
PILOT MEDIA PLANNING AND BUYING
Whether you have a simple media buying issue or a complex media planning challenge, pilot has both the right specialist teams and the most comprehensive online and offline tools to ensure that your media spend in both digital and traditional media channels is both quantifiable and successful. For clients wishing to exploit the advantages of online and tv media synergies, pilot has developed its very own “Double Play” planning tool that allows us to optimise ROI and advertising effectiveness.
Our web TV experts develop and produce video content in cooperation with advertisers and publishers, ensuring that quality content and the online audience are brought together for more effective brand communication. Whether it’s a live web TV, on-demand or podcast format, pilot can develop award winning solutions for clients that want to utilise the dialogue opportunities of the internet and the emotional power of video.
Our specialists in the field of sport marketing offer a full service consultancy for clients wishing to invest in the area of sport advertising and sponsoring. Whether clients are looking to optimise their sponsoring activities or looking to develop a short or long term relationship with broadcasters, publishers or sport organisations, pilot can help.
- Our Website - www.pilot.de