Project Aura Plus

Pittsburgh, PA

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Project Aura is being actively developed by Jonathan Ota ( and Ethan Frier ( two industrial designers based out of Pittsburgh PA. It is a bicycle safety lighting system that attaches to the wheels of any bicycle and responds to the rider: it turns red when slowing down and white when speeding up. We see Project Aura not just as a set of beautiful lights, but a unprecedented communication platform that bridges the chasm between riders and drivers. What you see is just the beginning.

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