Public Art Lab is based in Berlin and directed by curator Susa Pop. PAL realises urban art projects that encourage audiences to participate in the creative process and experience their daily environment from different perspectives. These projects aim at fostering community development, identity building and communication among the city inhabitants. Since 2007 PAL has focused on urban media art, exploring the communicative potential of urban screens and media facades with the Media Facades Festivals (Berlin 2008 and Europe 2010), the Innovation Forum Urban Screens 2011 and the book Urban Media Cultures (2012). In 2012, PAL has also initiated the Urban Media Network and the international Connecting Cities Network.