Ramón J. Goñi is a director, cinematographer and a multimedia journalist. A Law and Political Science graduate, he also holds a masters degree in International Relations from the prestigious Institut d'Études Politiques in Paris (Sciences Po).
In the early years of his career, Goñi worked as a correspondent in the US, UK, France and Spain for BBC News and several other international media outlets. After almost a decade of intensive work with words -in English, Spanish and French- in 2009 he felt the need to leap into a visual and more universal language: film direction and cinematography.
His work has been featured since on W Magazine, Vanity Fair, SHOWstudio and Fashion TV as well as in art galleries and fashion film festivals around the world.
His first film for SHOWstudio.com in 2010, Swoon Éphémère, was later showcased in museum exhibitions such as 'MODE_BILD 1980-2010' Fashion Retrospective at Kunstbibliothek | Kulturforum Potsdamer Platz BERLIN (2011), 'ASVOFF' Fashion Film Festival | PARIS Centre Pompidou (2011) and 'AGITE Y SIRVA' Touring Videodance Festival | MEXICO (2011). His short film, Vertigo, was shown at Pierre Alain-Challier’s gallery in Paris (2011).
Ramón J. Goñi currently lives and works in New York City where he joined forces with artist and doll maker Andrew Yang launching SWOON NYC, a creative content agency specialized in the luxury industries.
'Labels are for cat food cans. I am a storytelling vehicle for other people, for creative people of all sorts. Fashion designers, artists, musicians... and people with a story crying to be told. They are all in need of translating their lives and their craft into motion pictures. That's what I do'.