Redlands CA

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REDEFINE is Southern California's newest rental house specializing in RED Cinema and Canon digital photography.

Redefine Rentals has a very simple and clear philosophy: strip the independent filmmaker of as many hurdles as possible and allow the very core of independent film — as an art and not an investment — to be realized.

As filmmakers we do not only believe in great equipment, we believe in great cinema and providing the right tools to make it a reality. We have developed our company based on what we know. Redefine doesn’t know directors like David Fincher or Peter Jackson; we know students and indie filmakers who set out with a script, a few grand, and dreams of Sundance stardom.

Let’s give the digital revolution a greater place in the history books. Not one of sensors and resolution, but one that is remembered as a time that gave every independent filmmaker the freedom to tell their story.

please visite us at:

External Links


  1. Emily Papavero
  2. Augie's Coffee House
  3. David Terry Fine
  4. Off Camera
  5. La Blogotheque
  6. Jon Jenkins
  7. Variable
  8. At First Sight Films
  9. Kyle Barrett
  10. ourCaste
  11. Caleb Pike
  12. V for Vincent
  13. Richard Mosse
  14. yeahzD
  15. ISO 1200 Magazine
  16. Ed David
  18. Patrick O'Sullivan

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