Reed is a director & cinematographer who over past 5 years has produced, directed, photographed and edited various documentaries, commercials, TV programs and corporate films in the USA, Mexico, France, Morocco and Spain. He is producer, director and editor of The Third Root, winner of the Latino Public Broadcasting Open Call Award which had its world premiere at the Guadalajara International Film Festival 2016. Notable recent credits include director, DP and editor of Sacerdotisa del Mezcal and director of Muxe – two 30-minute TV documentaries for Mexican national TV. He was camera operator for the Latin Grammy Award winner for best long-format music video documentary 2014, El objeto antes llamado el disco, directed by Gregory Allen. Reed has been a live concert videographer for KISS, Mumford & Sons, Iron Maiden, Ariana Grande, Simply Red, Cafe Tacvba and many more. Reed graduated from California College of the Arts in Oakland, CA with a BFA in Film / Video. Reed Rickert is the founder of Bumi Films.