deniseleeyohn.com
Excerpt from Webinar: How To Craft a Clear and Compelling Brand Position by Denise Lee Yohn
Brand-building expert, speaker, and writer Denise Lee Yohn shows how to develop a competitive brand positioning that ensures a sustained advantage.
Learn more about Denise's new bestselling book, What Great Brands Do: The Seven Brand-building Principles That Separate the Best from the Rest (Jossey-Bass): whatgreatbrandsdo.com
Learn more about Denise: deniseleeyohn.com