The De-intellectualization of Design
During this keynote, Dan will intertwine two frequently misunderstood topics relevant to the practice of UX design in the coming decade, which he faces daily in his consulting and educator roles. The first is to debunk a pervasive set of fallacies regarding the differences between designing enterprise solutions and consumer products. The second is the trend towards deintellectualization in UX practice and education, that both diminishes the UX professional value and also reduces our collective capacity to solve the hardest class of design problems. While these topics might seem disconnected, come to this keynote to gain insight into why they are tightly coupled and how both could affect your IXD practice in the future.