Human Rights Watch just had their most successful fiscal year ever through a combination of rapid response messaging, conversion rate optimization, improved design, and investing in the health and engagement of their email file. Aided by Beaconfire RED, Human Rights Watch saw a 33% increase in digital revenue and grew their donor base by thousands of new names. Learn how they did it and how you can use the same approaches to boost your revenue and engagement.
Matthew Rullo, Digital Marketing Officer - Human Rights Watch
Rosa Del Angel, Vice President, Digital Marketing – Beaconfire RED
This presentation was part of the Engaging Networks Community Conference held in Washington DC on October 5-6, 2016.