Engaging Networks' Email Marketing Automation platform is a powerful tool that can automate your email communications. The highly flexible set up for 'entry criteria' means you can fine-tune who should receive the emails and drag-and-drop workflows' can be built - with delays and decision branches - to create highly customised supporter journeys. Examples of their use include; a welcome journey for new supporters, a re-activation campaign that triggers emails when a supporter is not responding, a workflow that aims to convert your campaigners into donors. You can now even schedule emails to wish your supporters Happy Birthday!
In this workshop, Corin explains how to set up and manage email marketing automations in Engaging Networks, including a review of it's reporting options.