Session 4 - October 21, 2019
Outcomes Over Output: Why Customer Behavior Is The Key Metric For Business Success
Maybe you've heard the phrase "outcomes over output." It means that we should spend less time worrying about the stuff we make, and more time focusing on the results that our stuff delivers. It's easy to nod your head and accept the idea--but surprisingly difficult to put the idea into motion. To really be outcome-centric, innovators need to change some fundamental things about the way they work. In this talk, Josh will share some simple and practical tools to help you get started, and point to some of the bigger changes that organizations need to embrace to be truly successful.
Josh Seiden is a designer, strategy consultant, coach, author and speaker who has worked with clients including Johnson & Johnson, T. Rowe Price, JP Morgan Chase, SAP, American Express, Fidelity, Hearst, PayPal, Taproot Foundation, and 3M.
Josh helps clients launch new products and services, and helps them create more agile, entrepreneurial organizations.
The co-author of Sense & Respond which was nominated for Thinkers50 distinction in Innovation, and which Eric Ries, founder of the Lean Startup movement called "a crucial framework for the modern world of business."
He is also the co-author of Lean UX, which won a Jolt Award, an award given to books that "every serious programmer should read." Lean UX has become widely recognized as one of the top User Experience books of all time.
His latest book from his Sense and Respond Press is Outcomes Over Outputs: Why Customer Behavior is the Key Metric for Business Success
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