1. Ad Buzz: Compelling Stories Inspired by a Brand

    01:07:52

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    Brand-funded entertainment is rising as a viable source of alternative financing for productions, but you can only guarantee quality if you're able to marry a brand ethos with original, immersive and meaningful content. This session will help producers explore the complexities of branded entertainment, across both traditional and digital platforms, by deconstructing outstanding case studies from Jimmy Lee, the production arm of international agency Sid Lee. Case studies will touch on Takedown: The DNA of GSP, a feature documentary on the life of UFC champion George St-Pierre, to the world's first web and mobile channel LIB TV, and award-winning interactive web series collaborations with leading consumer brands such as Facebook, Adidas and Sport Chek. Moderator: Amy Davies, Associate Director, CFC Media Lab at Canadian Film Centre Guest: Matt Di Paola, Managing Director, Digital Innovation, Sid Lee.

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    • Crossing Over: From Indie to Studio

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      Indie filmmaking embraces low budget production, improvisation, and the director’s vision as a norm, but what happens when the filmmaker finally breaks into the studio system? Indie darling, Jay Duplass, discusses the transition from the indie setting to studio – how the filmmaking process is affected and the potential challenges of working with bigger budgets, bigger names, new audiences and studio execs without losing the indie creative edge. Moderator: Scott Smith, Director, Call Me Fitz

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      • POWER TO THE INDIE: Real Opportunities sponsored by Creative BC

        01:07:47

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        The new frontier of digital distribution has allowed emerging and established filmmakers to reach their targeted audiences through a variety of platforms. Choosing the right platform is essential to a successful release, finding the right audience, and leveraging existing fan bases. This panel will consider the different distribution models – digital, DIY, and multi-platform, their audience reach, and the exciting potentials and challenges of breaking into the expanding digital market. Guests: Trish Dolman, President, Producer/Director, Screen Siren Pictures Alexandra Marvar, Director of Marketing, VHX Dylan Marchetti, EVP, Theatrical Distribution and Marketing, Amplify Releasing James Emanuel Shapiro, Chief Operating Officer, Drafthouse Films Joe Pascual, Co-founder/CEO/CTO, Dotstudioz Straith Schreder, Director of Brand Marketing, BitTorrent

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        • POWER TO THE INDIE: Best Practices: Marketing & Engagement in a Connected World sponsored by Creative BC

          01:18:35

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          POWER TO THE INDIE: Best Practices: Marketing & Engagement in a Connected World Crowdfunding and marketing campaigns are a key element to funding and releasing independent films. Filmmakers need to know the various options available to them in order to conceive a successful engagement campaign that effectively rewards both the creators and their supporters, and in turn ensures a triumphant release. Learn how to leverage digital technologies to amplify word-of-mouth, reduce marketing costs, spend less, achieve profitability, and build community year-round. Moderator Leah Mallen, Head of Development, Reunion Pictures Guests Emily Best, CEO/Founder, Seed&Spark J. Joly, CEO/Founder, CineCoup Marc Hofstatter, Head of Film, Indiegogo Marc Schiller, CEO/Founder, BOND Strategy and Influence Sara Kiener, Co-Founder, Film Presence

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          • VIFF Industry Conference: Genre Smash! sponsored by ACFC West, Local 2020 Unifor

            01:09:33

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            Action films throttle the hero against incredible physical feats. Dramas center on realistic, in-depth development of a character. The science fiction picture examines the effect of imagined scientific/technological innovations in a futuristic world. Today, film genres have expanded into sub-genres and hybrid genres, melding elements in new, compelling, and sometimes strange ways. This writer’s panel will focus on the process: how to successfully straddle genres; how to understand audience expectations and how to shake them up to create in-demand and celebrated fiction. Guests: Dennis Heaton, Executive Producer, Motive Hart Hanson, Creator and Showrunner, Bones Nicole Perlman, Screenwriter, Guardians of the Galaxy Simon Davis Barry, Creator, Continuum Moderator: Tim Goodman, Chief TV Critic, The Hollywood Reporter

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            • VIFF Industry: Screenwriting Success Stories sponsored by the Harold Greenberg Fund

              01:03:38

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              Join Oscar-nominated Craig Borten, screenwriter, DALLAS BUYERS CLUB and Kelly Masterson, screenwriter of the award-winning and critically acclaimed SNOWPIERCER as they discuss the process of creating scripts that have universal appeal but are also genuinely original. The panel will focus on the challenges of bringing a narrative to life; the elements to building a striking protagonist; how source material is used; and the process of collaborating with the director. Sponsored by the Harold Greenberg Fund Guests Craig Borten, Screenwriter, Dallas Buyers Club Kelly Masterson, Screenwriter, Snowpiercer Moderator: Tom Charity, Film Programmer, Vancity Theatre

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              • VIFF Industry Conference: ALL KINDS OF FUNNY

                01:02:00

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                Everyone loves a laugh and our featured comedy session will certainly have delegates rolling in the aisles. We're very pleased to feature Adam Reed, creator of ARCHER as he dissects one of the most entertaining, hysterical and adrenaline-fuelled shows out there. Moderated by Liz Shannon Miller, TV Editor, Indiewire.

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                • VIFF Industry Conference: Specific Voices-Episodic TV

                  01:19:31

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                  31 Plays / / 0 Comments

                  What creates truly great drama? How do shows retain and grow audience interest? In this revealing discussion, our guest writers will share their experiences from within the writers' rooms of the most cutting-edge and critically acclaimed television shows. They'll take a look at the necessary elements needed to deliver dark, gritty and realistic storylines, addictive characters, and how to create immersive episodes that keep the audience glued to the screen even in moments of brutal violence. Moderator: Tim Goodman, Chief TV Critic, The Hollywood Reporter. Guest speakers: Jack Amiel, Co-creator, The Knick and Chris Collins, Exec. Producer/Head Writer, Sons of Anarchy.

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                  • VIFF Film & Television Forum & The DGC Special Presentation with Michelle MacLaren

                    01:13:56

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                    VIFF Film and Television Forum in partnership with the Directors Guild of Canada is proud to host a special q&a presentation with Emmy award-winning executive producer and director, Michelle MacLaren. From the critically acclaimed Breaking Bad and Game of Thrones to The Walking Dead and Hell on Wheels, MacLaren has mastered the art of turning heart-stopping action scenes into unforgettable character studies. MacLaren has directed some of Breaking Bad's best and most pivotal episodes, beginning with Season 2's "4 Days Out" and ending with Season 5's jaw-dropping shoot-out "To'hajiilee". Hitfix's Alan Sepinwall wrote "MacLaren shoots every image of Walter White in the desert like it's the conclusion of an epic feature film, Walter of Arabia." Join us for what is sure to be a fascinating session with Michelle as she discusses and dissects some of her favourite scenes from Breaking Bad and Game of Thrones. Moderated by Martin Wood, executive producer and director.

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                    • VIFF Forum 2013: Go Big or Go Home- Showrunning Series Television Part 2

                      30:24

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                      The showrunner of a scripted series is perhaps the most powerful producer in today's entertainment landscape: television's auteur. But with that power comes challenges, not the least of which is the highly competitive television marketplace. Join Daegan Fryklind, Co-Showrunner, Bitten and Jon Cooksey, Co-Creator & Showrunner, The Collector for insights on how they approach this highwire job; from developing pilots, working with writers, managing networks to navigating the obstacles that would keep their vision from making it to the screen. Moderated by Denis McGrath, Co-Executive Producer, Continuum

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