1. 100 Year Starship: Interstellar Travel & Beyond - SXSW Interactive 2013


    from SXSW / Added

    Private space exploration projects have made headlines recently with companies like Space X, Planetary Resources and Virgin Galactic, but the first woman of color in space, Dr. Mae Jemison, has grander ambitions. In 2012, under Dr. Jemison’s leadership, the “100 Year Starship” initiative received widespread media attention as well as seed funding from DARPA (Defense Advanced Research Projects Agency). The goal of “100 Year Starship” is to ensure that the capabilities for human travel beyond our solar system exists within the next 100 years, while each step of the way enhancing life on earth through the application of interstellar research and technology advances. This session will explore topics ranging from the potential applications of space travel to healthcare, energy and self-sustaining technologies, featuring The Barbarian Group’s Benjamin Palmer, Dr. Jemison, Dr. Jill Tarter (co-founder of SETI Institute) and Star Trek’s LeVar Burton.

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    • 100 Year Starship Case Study


      from The Barbarian Group / Added

      The Barbarian Group was approached by 100 Year Starship (100YSS) to brand the fledging non profit. Co-founded by Dr. Mae Jemison, the first woman of color to go to Outer Space, no one questioned 100 Year Starship’s qualifications. The question was whether their mission, to have the capabilities of human interstellar travel within 100 years, was closer to science fiction than science fact. In addition to creating a new brand identity and logo, our job was to design a new website with content that proved that 100YSS was well into its mission of galvanizing industries to be on board with human interstellar travel. And invite a broader audience into this awesome, collaborative mission. http://100yss.org/

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