1. 4 - Sowing Seeds of Healthy Living - Johanna Trenerry


    from unobscura / Added

    29 Plays / / 0 Comments

    Rural farmer and mother of eight Johanna Trenerry tells the story of how she helped form a farm trail to give people a taste of farm life firsthand. She also dissects how political advocacy is important for smarter farm policies that increase access to healthy produce, not only for city dwellers, but also the residents in her own town.

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    • 5 - The Inner City Outside - Zeph Lee


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      Former NFL football player Zeph Lee, now a South Los Angeles physical education instructor, explores how an active lifestyle can be learned in school and the positive impact exercise has on academic performance. Lee also talks about how opening up school facilities to the public helps foster a sense of community, especially in low-income areas lacking safe open spaces.

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      • Using Media Grants to Create Healthier Communities


        from The Communications Network / Added

        56 Plays / / 0 Comments

        There's been a lot of hand-wringing in recent years about the decline of the traditional news media and the threat to our democracy and civil society from a less than fully informed citizenry. Yet, there also have been some very inventive efforts underway to fill the gaps in current news coverage, and much of this in the form of new nonprofit ventures being supported by foundations and others. Among the new kinds of news services springing up are those focused on single-interest topics, such as education, health or politics. In this video, Mary Lou Fulton, communications and media program manager for The California Endowment, discusses how the foundation is making media grants to support more in-depth coverage of health issues and related topics as part of its efforts to improve the health of communities and people who live in them. During the course of her conversation with Communications Network contributor Susan Herr, Fulton, a former journalist, describes grantmaking approaches that are all grounded in a respect for independent media. Running time of this episode is 26 minutes. To view selected sections, use this guide to forward to the time indicated: Changing media landscape spells opportunity for grantmakers (1:08-2:48) Tell me your zip code, I’ll tell you how long you will live (2:48-4:00) Connecting strategy, communications and media grantmaking (4:00-7:47) Working with local media, traditional media and media start-ups (7:47-16:08) Making the case for media grantmaking (16:08-19:20) Types of media grantmaking and “ease of entry” for each (19:20-22:10) Sustainability considerations (22:10-24:15) Grant budgets for communication departments (24:15-26:05) Consistent messaging is the key (26:05-27:06) Fulton spent many years working in print and online community media including jobs at the LA Times, The Bakersfield Californian, AOL, washingtonpost.com and GeoCities. At Media Optimist (www.mediaoptimist.wordpress.com), she blogs about media ideas with a focus on foundation-funded efforts. www.mediaoptimist.wordpress.com

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        • Take Aways From "Online Dissemination"


          from The Communications Network / Added

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          At the 2009 Communications Network Conference in New York City, a group of volunteers known as the Gorilla Engagement Squad captured over 120 interviews with conference attendees. In this video, they asked the question, "What is your take-away from the session 'Walking the Talk: The Nuts and Bolts of Online Dissemination'?"

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          • The Medical School Application Process


            from California Medical Association / Added

            112 Plays / / 0 Comments

            A physician explains how to apply and get into medical school.

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            • WGA Clip 04--Apothecaries & Tea Houses: Exploring Three Chinatown Herbal Businesses


              from Ann Kaneko / Added

              30 Plays / / 0 Comments

              (2007) 2:24 min. excerpt. DV, color. Video commissioned by the California Endowment’s Center for Healthy Communities for the “Abundant Pharmacy” exhibition. This video profiles three businesses in Los Angeles’ Chinatown. (Complete video, TRT: 10 mins.)

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              • So You Think You Can Cook?


                from Public Matters / Added

                54 Plays / / 0 Comments

                The South L.A. Shopping Challenge So You Think You Can Cook is a reality show competition set in the very real world of the South L.A. food desert. An average family of four in this area has $10 or less to spend on a meal. In this episode, two VERY competitive teams race to buy the healthiest, yummiest food from the corner store on their $10 budget.

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                • You Can't Put A Price On That


                  from Public Matters / Added

                  687 Plays / / 2 Comments

                  In South L.A., supermarkets are scarce. Most residents buy food and beverages from local, independently-owned corner stores. These stores offer plenty of junk food but few healthy food options. Everyday on her way to school, passing by store after store, HEAC student Magali Bravo sees few healthy choices. She took the initiative, talked to her Padrino, who owns a local market, and worked with the HEAC Team to make-over his market, transforming it into a more health-friendly version of itself. This video shows that with a little elbow grease and a lot of determination, a neighborhood can grow their healthy food options – one corner store at a time.

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                  • The California Endowment Healthy Communities Grantee Gathering - Dec 07


                    from PolicyLink / Added

                    89 Plays / / 0 Comments

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