1. Coca Cola "#ShareACoke" Case Study : Clear Channel Outdoor

    01:38

    from Clear Channel Outdoor Miami Added 23 0 0

    Campaign Goal Utilize time sensitive media that enables user interaction to become part of brand experience and drive awareness of unique retail product. Execution 14 Markets; Summer 2014 Digital OOH displays featured texts, names and photos from consumers’ social uploads Virtual bottles created and shared with friends and family at www.shareacoke.com/#bottle extending the interaction and enable additional exposure to social networks Results 125,000+ posts across all digital channels using #ShareaCoke 353,000+ virtual bottles shared; 96% positive/neutral sentiments 120 Million Impressions leading to a 2% sales lift In addition to #ShareaCoke metrics, Coca-Cola noted positive brand lift of 11.8% which tops other summer beverage campaign

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    • MyLions - Jeudi 25 Juin 2015

      12:05

      from sunglasses Added

      Petit retour sur la fin de semaine passée aux Cannes Lions avec nos invités de marque : 366 et Credit.fr, Bally, Facebook, HubForum, Havas, JCDecaux, Heresie, AACC, ARPP, Agence Babel, Rosapark, Sépage, Léo Burnett et La Réclame !

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      • MyLions - Mardi 23 Juin 2015

        07:14

        from sunglasses Added

        Aujourd'hui, Pascal Cübb a reçu en interviews exclusives des personnalités du monde de la communication, avec notamment Marie-Pierre BORDET (AACC), Philippe BAUDILLON, Tashy BHARUCHA et Emmanuel POTTIER (Clear Channel), Cyril ATTIAS (Agence des Medias Sociaux), Christian CAPPE (Cristal Festival), Anne-Sophie LIZZANI (Offre Media), Jean MULLER (JCDecaux), Adrien MOISSON (Splendens Factory). Et pour finir nous retrouvons nos Young Lions, Lucas BERNHARDT et Thomas MARTINET pour le verdict final !

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        • MILLWARD BROWN - Mardi 23 Juin 2015

          06:00

          from sunglasses Added

          L'émission Les Marques à la Loupe, présentée par Pascal CUBB, revient avec de nouvelles interviews exclusives de 2 célèbres dirigeants : M. Philippe BAUDILLON, Président de Clear Channel France et M. Herve BROSSARD, Président de SAS OMNICOM MEDIA GROUPE.

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          • Coronita - Find your beach.

            01:20

            from Clear Channel España Added 89 0 0

            Acción especial para la marca de cerveza Coronita realizada en Madrid por Clear Channel Create en colaboración con Posterscope.

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            • 640WGST Talk Radio Atlanta's HealthTech Talk Live featured Partner Brad Weinberg, M.D. of Blueprint Health – 05/23/15

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              from 1800PublicRelations Added 4 0 0

              Brad Weinberg, M.D. Partner of Blueprint Health was Interviewed Live on 640WGST Talk Radio Atlanta's Health Tech Talk Live Hosted by Ben Chodor -- May 23, 2015 ARCHIVE Interview Aired at 3:00pm ET / 12:00pm PT / 2:00pm CT on Health Tech Talk Live Radio Show, Hosted by Ben Chodor. Show Broadcasts weekly on Talk Radio 640 WGST Atlanta. Public Relations and Marketing by http://1800publicrelations.com ("1800pr"), The Leader in Performance based PR and Marketing Services. To inquire about being a guest on this show or others: Matthew Bird 1800 Public Relations ("1800pr") 917-409-8211 matt.bird@1800pr.com Twitter: @1800pr http://www.640wgst.com/main.html http://www.640wgst.com/articles/health-tech-talk-490191/health-tech-talk-13092706/ http://healthtechtalk.com/

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              • 640WGST Talk Radio Atlanta's HealthTech Talk Live featured CEO Catherine Jones of Werbie – 05/23/15

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                from 1800PublicRelations Added 1 0 0

                Catherine Jones Co-Founder and CEO of Werbie, LLC was Interviewed Live on 640WGST Talk Radio Atlanta's Health Tech Talk Live Hosted by Ben Chodor -- May 23, 2015 ARCHIVE Interview Aired at 3:00pm ET / 12:00pm PT / 2:00pm CT on Health Tech Talk Live Radio Show, Hosted by Ben Chodor. Show Broadcasts weekly on Talk Radio 640 WGST Atlanta. Public Relations and Marketing by http://1800publicrelations.com ("1800pr"), The Leader in Performance based PR and Marketing Services. To inquire about being a guest on this show or others: Matthew Bird 1800 Public Relations ("1800pr") 917-409-8211 matt.bird@1800pr.com Twitter: @1800pr http://www.640wgst.com/main.html http://www.640wgst.com/articles/health-tech-talk-490191/health-tech-talk-13092706/ http://healthtechtalk.com/

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                • 640WGST Talk Radio Atlanta's HealthTech Talk Live featured Co-Founder Mike McCauley of FrictionLess Solutions – 05/25/15

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                  from 1800PublicRelations Added 1 0 0

                  Mike McCauley President and Co-Founder FrictionLess Solutions Interviewed Live on 640WGST Talk Radio Atlanta's Health Tech Talk Live Hosted by Ben Chodor -- May 23, 2015 ARCHIVE Interview Aired at 3:30pm ET / 12:30pm PT / 2:30pm CT on Health Tech Talk Live Radio Show, Hosted by Ben Chodor. Show Broadcasts weekly on Talk Radio 640 WGST Atlanta. Public Relations and Marketing by http://1800publicrelations.com ("1800pr"), The Leader in Performance based PR and Marketing Services. To inquire about being a guest on this show or others: Matthew Bird 1800 Public Relations ("1800pr") 917-409-8211 matt.bird@1800pr.com Twitter: @1800pr http://www.640wgst.com/main.html http://www.640wgst.com/articles/health-tech-talk-490191/health-tech-talk-13092706/ http://healthtechtalk.com/

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                  • Bill Moyers Essay: Big Media - Cheerleaders of the Iraq War

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                    from BillMoyers.com Added 31 0 0

                    In this essay from May 7, 2004, Bill Moyers talks about Sinclair Broadcasting's decision to censor Ted Koppel after he broadcast photographs of fallen American soldiers during the Iraq War, and takes aim at "big companies and big government scratching each other's back." This essay is from an episode of NOW with Bill Moyers, a weekly show that aired from 2002 to 2005 and featured documentary reporting as well as in-depth one-on-one interviews. Learn more about the series here: http://billmoyers.com/series/now-with-bill-moyers/

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                    • CASE STUDY ESPAÑOLES HECHOS DE TALENTO

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                      from Dr. Keyframe Added 73 0 0

                      El Sol Festival 2015, bronce en Relaciones Públicas (Impacto en medios) Anunciante: CLEAR CHANNEL / ESIC BUSINESS SCHOOL Agencia: J. WALTER THOMPSON SPAIN Clear Channel, líder mundial de publicidad exterior y Esic Business School, expertos en la formación de profesionales, buscaban el talento anónimo español para reconocerlo popular e institucionalmente. Lanzamos una campaña en 3 fases: En la primera fase se despertó el orgullo de los españoles, profesionales de distintos sectores y países variados increparon contra los españoles, "Estoy harto de los españoles". Pasados unos días, después de hacernos eco en las redes sociales y distintos medios de comunicación, se desveló este teaser "Estoy harto de los españoles porque están hechos de talento". En la segunda fase se creó una web con distintas categorías (medicina y ciencia; ingeniería, tecnología e innovación; negocios, publicidad y finanzas; diseño; moda y cosmética; ocio y música; arte y cultura; deporte; literatura y comunicación; gastronomía) en ella podías elegir, proponer y votar a los futuros representantes del talento español. También creamos vídeos para compartir, por whats app o rr.ss., cuyo objetivo era incitar a la gente a participar en el proyecto. En la última fase los diez talentos más votados serán reconocidos institucionalmente como español con talento y se convertirán en la imagen mundial del talento español. Conoce más sobre el proyecto: https://www.hechosdetalento.es/ https://www.facebook.com/pages/Hechos-de-Talento/1030772270271715?fref=ts @hechosdetalento _____________________________________________________________________________________ El Sol Festival 2015, bronze Public Relations (Media Impact)

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