1. 3 major myths about cross-device marketing

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    from iMedia Connection / Added

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    Myth: Logins and registrations are the only way to identify consumers across devices Reality: You can identify consumers at over 90 percent precision using an algorithmic approach With 5-6 billion devices operating globally and 2-3 devices per consumer, the fragmentation of our digital footprints is staggering. Consumers move manically from device to device to the point where marketers have become convinced that login data is the only way to make sense of consumers across devices. However, this conventional wisdom is not entirely accurate and is holding us back from embracing better options. The registration environment is not the only or best way to identify consumers. With science and algorithms, it is possible to identify consumers at 90 percent or higher precision. There is no doubt that it is very complicated to measure digital footprints without a deterministic approach – advanced technologies are certainly required to find and connect these dots. This complexity creates huge opportunities for smart technology providers to offer solutions in the probabilistic arena. Marketers looking to leverage consumer identity do not need to exclusively rely on Facebook or Google data. Few have more expertise in cross-device identification than Kamakshi Sivaramakrishnan, founder and CEO of Drawbridge. She has been solving this cross-device consumer challenge for years and is a key leader in building and understanding solutions for marketers to go outside of these walled-garden solutions. She speaks to iMedia about the big myths that have been cultivated in the industry, and breaks down why technological solutions to identity are extremely viable.

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    • Want more meaningful connections Here's my Big Idea

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      from LaraeTravers / Added

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      Two secrets to making life extraordinary: being curious and being present

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      • Still Celebrating the LIFE and LEGACY of Rev. Dr. Martin Luther King Jr. Highlights from the GLMLK Holiday Commission Luncheon

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        from The Connection TV Show / Added

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        Luncheon Date: January 19, 2015 – Lansing Center, Lansing, MI The Greater Lansing ML King Holiday Commission's luncheon has passed however the message of the moment still permeates in the atmosphere. THE CONNECTION TV SHOW was granted the opportunity to be amongst the most brilliant and brave Youth who received massive financial awards in scholarships. Also, many community leaders from around the Tri County Area celebrated cultural and community differences with an open heart, on one accord, with one Agenda in mind.....to reignite the Dream and put forth more effort to revitalize Dr. King's Legacy of social justice and real change!

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        • Why Millennial generosity will be unleashed by technology

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          from iMedia Connection / Added

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          One person trying to change the misconception of Millennials as a "me me me" generation is former "The Young and the Restless" actress Cooper Harris. After a successful acting career she turned her attention to becoming a technology entrepreneur by founding Klickly, an app that enables consumers to easily donate to charitable brands and causes.

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          • Connection 030815

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            from Bethlehem Church / Added

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            This video is about Connections

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            • Connection låse system hos Guldsmed Norup

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              from flemming jeppesen / Added

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              Flemming har lavet denne video for Guldsmed Norup. Se hvordan Anja laver en flot Hæmatit stenkæde til Connection låsesystem.

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              • Game Show: "You Bet Your Media!"

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                from iMedia Connection / Added

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                Impro Theatre hosts "You Bet Your Media!" at the 2015 iMedia Brand Summit in Amelia Island, Florida.

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                • iMedia 25 - Class of 2014: "Digital Marketing Leaders & Innovators," Pt 2

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                  from iMedia Connection / Added

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                  Chris Arens leads a conversation with 2 iMedia 25 honorees at the 2015 iMedia Brand Summit in Amelia Island, Florida.

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                  • Insight Address: "The Agility Advantage"

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                    from iMedia Connection / Added

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                    Amanda Setili presents at the 2015 iMedia Brand Summit in Amelia Island, Florida.

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                    • Keynote: "Embracing Change in a Data-Driven World"

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                      from iMedia Connection / Added

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                      Bob Rupczynski delivers the Day Two keynote at the 2015 iMedia Brand Summit in Amelia Island, Florida.

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