1. Create your own world | short film

    01:12

    from Marc Hericher / Added

    This short film is a crazy fake Japanese advertising. This fake advertising enjoys exacerbate the absurdity of marketing. In the quest for the creation of needs, what would be the optimum service? English Subtitled version CREDITS Directed by Marc Hericher | Music "country" Bontempi Systeme 5 famous template | Graphic creation, animation and sound design Marc Hericher | Based on an idea by Willy Le Bleis and Marc Hericher | Japanese translation and voice over Sato Kenji | Production Marc Hericher www.marc-hericher.com 2014

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    • CREATE YOUR OWN WORLD | vostfr

      01:12

      from Marc Hericher / Added

      Cette fausse pub d'animation s'amuse à exacerber l'absurdité du marketing. Dans la quête de la création des besoins à outrance, quel serait le service le plus optimum? L'esprit générale du film est un pastiche de publicité Japonaise. Cette référence s'est imposé dès le début du projet, réputé pour son jusqu'au-boutisme mêlé de créativité et d’exubérance. Court métrage 1min Animation 2D www.marc-hericher.com 2014 CREDITS Directed by Marc Hericher | Music "country" Bontempi Systeme 5 famous template | Graphic creation, animation and sound design Marc Hericher | Based on an idea by Willy Le Bleis and Marc Hericher | Japanese translation and voice over Sato Kenki | Production Marc Hericher

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      • SONIC WATER documentation

        03:36

        from elfenmaschine / Added

        87.9K Plays / / 17 Comments

        SONIC WATER laboratory for water sound images Sven Meyer & Kim Pörksen Sonic Water / cymatics laboratory / vernissage documentation / CREATE YOUR OWN WORLD Olympus OMD Photography Playground 25. April - 24 Mai 2013 / Opernwerkstätten Berlin www.sonicwater.org MUSIC by Kymat - Drop Sound Enlightenment / http://www.kymat.de studies of visible sound and vibrations - drop@sonicwater.org www.greatpieceofcake.com & www.elfenmaschine.de https://omd.olympus.de/site/rooms#sven_meyer_kim_poerksen *** Sonic Water is a cymatics installation. Cymatics is the process of visualizing sound and vibrations through matter, such as for example sand or water. In the beginning there was sound. The reason cymatics exerts such a strong fascination is that we are not conditioned to "see sound". Cymatics is like a magic tool that unveils the true substance of things audible, but conventionally invisible. With it one can recreate the archetypes of different forms of nature. So sound does have form and cymatics enables you to comprehend that it not only affects but causes form in matter. In fact, we think sound had a fundamental influence on the formation of the universe itself. But that is another story. Primarily, we are fascinated by the simplicity of this subject. All it takes is sound and a very basic medium such as water to create... well, what could be (and in our view is) the coolest sound visualizer. How does it work? Our installation at the Photography Playground in Berlin consists of two different areas. A self-running installation and a DIY water-sound-image laboratory where people can experiment with their own cymatics. The setup in both areas is almost identical. The only difference is, that you can use your own camera and create your own soundscapes in the DIY laboratory. The installation is very simple: A sound signal is used to vibrate a speaker. On top of the speaker membrane we have applied a plate and on the plate we have then glued an ordinary bottle cap. The bottle cap (or the whole plate) is filled with water. The water works as a flexible three-dimensional sculpture mass, that translates the sound into pictures. The vibration of the speaker creates one of a kind water-sound-images in response to the respective sound impulse - from chaotic patterns to standing mandala-like waves. The camera films the speaker from above and basically shoots a macro mode live view of the bottle cap action which is projected onto a large screen. When people enter the room they initially just see the big screen cymatics projections. However, once they approach the cube with the speaker they suddenly grasp the setup and have this moment of incredulity and utter bewilderment, that a setup as simple as ours can create such astounding visuals. But this part of our installation is actually just an incentive or an ice breaker. Our actual intention is for the audience to have fun in the laboratory, where they can create and document their own cymatics. In the DIY laboratory you clamp a Olympus OMD camera on the stand, which you get upon entering the exhibition and you can then film or take photos of the water-sound-images you create by means of sound signals from a synthesizer, by using your own voice (via a microphone) or by just playing your favorite song on your smartphone. What does it look like if you hum your favorite tune into the microphone? What does Wagners "Twilight of the Gods" look like in cymatics? The results are images reminiscent of the shape of flowers, the form of a starfish, the patterns of turtleshells, cell division, the golden ratio, the flower of life - all depending on the individual frequency impulse. In the laboratory you become the creator, the big bang and part of the genesis. _____________________________________________________________________________________

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        • Danino / Create Your Own World

          02:07

          from MagiClick Digital / Added

          Tapping kid’s creativity and love of collecting, our application to launch kids’ food brand Danino’s new campaign pursues greater sales, brand loyalty, and emotional bond with its mascot, Dino. Mirroring real play dough given with packs of Danino, we let kids loose on 30 play dough shapes and colors, some there upfront to teach the rules. Remaining ones come by entering codes found on Danino 6-packs. A code unlocks another shape and color, with kids awarded a creativity-point for each one entered.

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          • Lego - Create Your Own World

            00:45

            from Delphic Design / Added

            565 Plays / / 0 Comments

            I entered 'The Cannes Lions Video Contest' back in June 2010 and was shortlisted into the final few. Although I did not end up winning the competition, I was approached by Lego themselves who wanted to buy the rights to the animation to promote the product in their shops around the world. The animation is to promote Lego's Minifigures with each minifigure having its own special accessories, display plate and collector’s leaflet. Inspired by movies, sports, history and just everyday life, this collection includes: Demolition Dummy, Forestman, Cowboy, Super Wrestler, Zombie, Ninja, Cheerleader, Skater, Tribal Hunter, Circus Clown, Magician, Deep Sea Diver, Robot, Nurse, Caveman, and Spaceman.

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