1. Jeanne Liedtka at ID Strategy Conference 2012


    from IIT Institute of Design / Added

    158 Plays / / 0 Comments

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    • 1/11/15 "Building an Army, not an Audience"


      from Oologah Assembly of God Videos / Added

      8 Plays / / 0 Comments

      Randall Darden, RSU Campus Pastor http://www.rsu.edu/student-organizations/ChiAlpha.asp, was the guest speaker at OAG.

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      • Darden: Social at Olive Garden, presented by Justin Sikora


        from SocialMedia.org / Added

        604 Plays / / 0 Comments

        The case study above was presented at SocialMedia.org's Member Meeting 32 in Chicago on July 15, 2014. SocialMedia.org Member Meetings are the most useful, efficient, and productive meetings for social media leaders at big brands. You’ll collaborate with smart and generous people like you, with jobs like yours, at companies like yours. No vendors, no agencies, no sponsors, no consultants, and no small businesses allowed — ever. To learn more, visit socialmedia.org/meetings. To download the slide presentation in this video, visit http://wom.us/1oql6S0. ---------------------------------------------------------------------------------------------------------------------- In his case study presentation, Darden's Director of Brand Building Public Relations, Justin Sikora, talks about how Olive Garden revamped its social media team to bring the restaurant experience online. Justin explains the five steps they took to re-activate their social media strategy and the results after implementing the new program. ---------------------------------------------------------------------------------------------------------------------- Below is live coverage of this session: — Justin shares that six months ago, the team did a pilot to revamp its social presence, and he will share their findings today. — The first finding: people love breadsticks! But of course, breadsticks cannot be an entire social strategy. Previously, the brand marketing team went through a third party to push out material to the branches. The team decided that wasn’t working — beyond driving buzz, they just needed to start talking. They went through five steps to accomplish that. — Justin says that the first thing they did was shift ownership from the marketing team to public relations. The ownership had to be with a team that was comfortable talking about a wide range of topics, from wages to breastfeeding in restaurants. — The next step was to embed the community managers from the agency to the company headquarters. That put the structure in place. Third up was to partner with guest relations — this was harder to accomplish. To get guest relations on board, public relations brought them on early, made them a part of the decision-making process, championed their skill set, and gave them all the credit. — Justin notes the fourth step of the pilot process: to get themselves on the office map. The team needed to be seated in the center of what was happening in the enterprise. And to disrupt everything — they put themselves in the middle of finance! It was incredibly successful in growing the team’s support amongst staff. Conveniently, the team also sat right near the President and the EVP of Operations. — Step five of the pilot was adjusting the focus. Justin’s team redefined their “on” time, evolved their content, refined their approach to paid, and moved listening and talking to the top of the to-do list. Talking came first, and the focus went from how can social benefit the company to how can the company use social to the guests’ benefit. — Justin shares the quantitative results after the pilot; there were positive results across the board. The biggest way it came to life was through guest recovery. Previously, many guests left the restaurant unsatisfied. A recovered guest is an unsatisfied guest who will now come back in and try again. — Justin says other successes came from their education and advocacy efforts. For example, they engaged with the gluten-free community to both educate them and recover them to become advocates for the brand. Surprise & Delight, as well as Influencer Outreach, were two more areas where the new strategy helped the team shine. For example, Olive Garden responded to a tweet about receiving breadsticks at Twitter headquarters, and received massive positive attention as a result. — Justin notes that the HR and training impact is his favorite piece of the new program. While they put guests first, the unintended positive consequence on their team members is huge. — Operational insights are also key products of the new program. Thanks to social feedback, the team identified an issue where guests weren’t getting those delicious after-dinner mints. — Justin reminds us, “When all else fails, bring them breadsticks!” And, to surprise and delight the crowd, Justin brought breadsticks! Q&A Q: Can you tell us more about your experience with the Facebook publishing garage? A: It’s very much a marketing tool for them, so it was built on their needs for the space (content), and not necessarily our needs for putting guests first. We need to be able to respond to guests within hours or minutes, and their timeline was not in line with that.

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        • HUMANITY


          from Kyle / Added

          1,054 Plays / / 1 Comment

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          • Voodoo


            from Brandon Karratti / Added

            157 Plays / / 0 Comments

            Do you ever feel like there's someone else pulling your strings? Well, so does Max, and he's a little unnerved when he finds out that it's his girlfriend who's doing the pulling. Take a ride with Max (Brandon Karratti), Jaime (Emma Jacobs) and Hilda (Jenna Lisonbee) to see just how "in control" you really are of your life. Also starring Joe White and Matt Darden, this mystical journey is sure to keep you guessing! Created as a 2110 Project at Utah Valley University, Written and Directed by Jason Bushnell

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            • Darden Graduation GoPro '14


              from Kyle Simmons / Added

              18 Plays / / 1 Comment

              A bird's eye view of walking down the lawn and some excellent pictures taken by my amazing wife to commemorate 2 years of hard work and a lot of fun!

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              • Darden Friends


                from Kyle Simmons / Added

                23 Plays / / 0 Comments

                A bird's eye view of the the lawn and amazing pictures of our classmates and our closest friends! Thanks for two amazing years!

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                • Haydn: Piercing Eyes, She Never Told Her Love & Sailor's Song


                  from Cleveland Institute of Music / Added

                  251 Plays / / 0 Comments

                  Joseph Hadyn: Piercing Eyes She Never Told Her Love -and- Sailor's Song Sunday, October 10, 2010 Mixon Hall Masters Series Mixon Hall Vinson Cole, tenor George Darden, piano Recorded by Recording Services at the Cleveland Institute of Music, ©℗ 2010 All Rights Reserved

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                  • Invitación LAMS 2013 – INALDE Business School - Latin American Management Seminar


                    from INALDE Universidad de La Sabana / Added

                    95 Plays / / 0 Comments

                    LAMS es el encuentro de académicos de Harvard Business School, IESE Business School y DARDEN School of Business, con directivos y empresarios latinoamericanos del más alto nivel, organizado por INALDE, en Cartagena (Colombia). Programa dirigido a miembros de primer nivel de las organizaciones (presidentes, CEO, miembros de juntas directivas y gerentes generales con amplia experiencia), algunos de ellos participantes y egresados de INALDE y de las escuelas latinoamericanas asociadas, quienes serán orientados por profesores de las más prestigiosas escuelas de negocios del mundo (Harvard, IESE y Darden).

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                    • ZOOT


                      from Kyle / Added

                      253 Plays / / 0 Comments

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