1. G-STAR The Art of RAW

    01:00

    from GLASSWORKS VFX / Added

    146K Plays / / 146 Comments

    Glassworks Amsterdam is very proud to have collaborated with the G-Star in-house creative team to realize the Art of RAW campaign film. Till now the global campaigns of the brand were based on iconic print advertisements, shot by one of the biggest names in photography Anton Corbijn, featuring talents like Liv Tyler, Magnus Carlsen and Gemma Arterton. We were therefore extremely excited when G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe. Since the brand took a break from conventional advertising in their market, this was a great opportunity for the two brand’s expertise to meet: denim and high-end digital animation and visual effects. The result was a dramatic, fully CGI, macro-level journey through the denim-making process. G-Star's creative team created the concept for the video and collaborated with our in-house CGI director Rudiger Kaltenhauser, who created the magical and moody world for the film, provided that it remained faithful to the core processes involved in creating their world-famous RAW denim. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex. Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD's and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists. Cut from the 60" film, a 15" teaser was screened to launch their show at the Bread & Butter fair in Berlin last month, and whilst the full-length film will be playing on their website, you can see the 30" in cinemas and throughout their stores globally. The CGI skeleton dog is the leading visual throughout the Art of RAW print campaign and you might even be able to race him yourself in the Hong Kong subway! Production Company Glassworks Amsterdam Director Rudiger Kaltenhauser 3d Artist Markus Lauterbach Tim Borgmann Markus Geerts Nick Smalley Tim Bolland Dan Hope Chris Wood Flame artists Kyle Obley Lise Prudh'omme Flame Assist Bob Roijen Grading Scott Harris Executive Producer Jane Bakx Client G-Star RAW Concept G-Star RAW creative team Music Skrillex

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    • Making-Of: G-Star - The Art of RAW

      02:00

      from DESIGNLOVR / Added

      4,878 Plays / / 16 Comments

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      • Art of Raw

        01:00

        from Amsterdam Ad Blog / Added

        10.3K Plays / / 13 Comments

        Created by G-Star and animated and directed by Ruedigar Kaltenhauser (Glassworks). More info on www.amsterdamadblog.com

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        • Nike 'Aeroloft'

          00:41

          from GLASSWORKS VFX / Added

          9,945 Plays / / 3 Comments

          We are proud to present this beautiful film from our director Rudiger Kaltenhauser. Rudiger, returning to the world of fashion following the hugely-successful G-Star Art of Raw, has directed Aeroloft for Nike, showcasing an inside-out view of the company's Aeroloft technology. The film seamlessly blends live action with Rudiger's trademark photo-real CG and impossible camera moves. We are proud to have worked with Nike Inc., Portland on this project. It is the result of a true collaboration between Rudiger, Glassworks Amsterdam, and the great team of creatives at Nike Portland. Production Company Glassworks Amsterdam Director Rudiger Kaltenhauser Director of Photography Pete Konczal Live Action Assist Director Jerry O'Flaherty Producer Kim Monaco Client Producer Sarah Barkley Porter 3D Artist Rudiger Kaltenhauser Dan Hope Markus Lauterbach Markus Geerts Reinhard Preissner Tim Bolland Lead Flame Artist Kyle Obley Flare Artist Bob Roijen Senior Colourist Scott Harris Executive Producer Jane Bakx Client Nike Inc. Creative Eric Duvauchelle Angie Tashima Tofte Music Massive Music Sound Design Kaiser Sound Studios

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          • G-STAR The Art of RAW - Produced & Directed by Glassworks Amsterdam

            01:00

            from Glassworks / Added

            Glassworks Amsterdam is very proud to have collaborated with the G-Star in-house creative team to realize the Art of RAW campaign film. Till now the global campaigns of the brand were based on iconic print advertisements, shot by one of the biggest names in photography Anton Corbijn, featuring talents like Liv Tyler, Magnus Carlsen and Gemma Arterton. We were therefore extremely excited when G-Star approached Glassworks to realize their first ever campaign commercial which will run online and in cinemas across the globe. Since the brand took a break from conventional advertising in their market, this was a great opportunity for the two brand’s expertise to meet: denim and high-end digital animation and visual effects. The result was a dramatic, fully CGI, macro-level journey through the denim-making process. G-Star's creative team created the concept for the video and collaborated with our in-house CGI director Rudiger Kaltenhauser, who created the magical and moody world for the film, provided that it remained faithful to the core processes involved in creating their world-famous RAW denim. We were completely sold when we knew the challenge was to create a film with a photo-real running skeleton dog and that it would have the soundtrack by US super-producer Skrillex. Rudiger storyboarded the action treatments, designed the style frames, edited the cut, and then led our team of lighting/texturing TD's and animators in bringing everything to life. There were many challenges, not least of all creating CGI denim that reflects the fabric the brand is so passionate about. The team also took on the challenge to create a texturing/lighting setup that allowed the beauty of each step of the denim making process to be clearly understood but also live up to the expectations of the G-Star denim specialists. Cut from the 60" film, a 15" teaser was screened to launch their show at the Bread & Butter fair in Berlin last month, and whilst the full-length film will be playing on their website, you can see the 30" in cinemas and throughout their stores globally. The CGI skeleton dog is the leading visual throughout the Art of RAW print campaign and you might even be able to race him yourself in the Hong Kong subway! Production Company Glassworks Amsterdam Director Rudiger Kaltenhauser 3D Artists Markus Lauterbach Tim Borgmann Markus Geerts Nick Smalley Tim Bolland Dan Hope Chris Wood Flame artists Kyle Obley Lise Prudh'omme Flame Assist Bob Roijen Grading Scott Harris Executive Producer Jane Bakx Client G-Star RAW Concept G-Star RAW creative team Music Skrillex

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            • Raw for the Oceans

              01:46

              from Amsterdam Ad Blog / Added

              3,124 Plays / / 3 Comments

              This promotional film for G-Star Raw's 'Bionic Denim' - a partnership with Pharrell Williams and Bionic Yarn - was created by Part of a Bigger Plan. More info on www.amsterdamadblog.com

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              • G-Star / Destroy to Construct

                00:50

                from Realise / Added

                4,155 Plays / / 1 Comment

                We were delighted to be commissioned by Rankin Film to collaborate on this striking new commercial for the G-Star RAW. Inspired by its design philosophy 'Destroy to Construct', the G-Star creative team created a campaign concept that visualises the brand's design approach. The film marks the second in the series of films for the RAW label. The film stars the Ballerina Keenan Kampa of the Mariinsky Ballet Company and Sergio Pizzorno of Kasabian, who also composed the music for the film. The film is a combination of stills, live action and CG. The shoot needed much planning, a huge set was needed with a substantial lighting rig to create the over silhouetted super slow motion images. The sequences were shot using two Phantom cameras at 2500fps over several days, the stars were given full body scans in order to capture their exact geometry. This would aid us greatly when we came to perform the explosive takeovers in Houdini. Further shoots captured torn cloth thrown into the air. The team hoped to create an imaginable scene, so the elements needed to feel natural and real. The elements were conformed and the process of tracking the shots commenced. Due to the linear nature of the film this did not pose too many issues however careful attention was needed in tracking the stars to their CG doubles. We understood the value of creating the film fully within Houdini, so built a character rig for both Keenan and Sergio and the whole sequence was built digitally. This allowed our animators to do some very clever tricks, such as the ripping of the clothes. Once all elements were matched, further finessing was required. The total effect consisted of a multi layered simulation approach combining cloth ripping, porcelain physics for the face and hands, threads and fur. All of which had to be highly controllable given that Rankin's vision was one of a continuous stream of destruction and construction. The final shot proved to be the most challenging, as there is no cut and the transition needed to see wood, metal and guitar strings evolve into bones and clothes. To enable this effect two simulations were required, which were then blended mid point. However, any change to the speed of the running dog or the camera move would require the process to be regenerated. Final elements such as lighting, texture and shading demanded a real degree of sophistication as the ever changing properties of the exploding materials and elements needed to adapt in a seamless way, without the audience being aware. The compositing team then went to work bringing all the elements together and adding the finishing touches of this dynamic stylish film.

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                • SOFTIMAGE|ÜberTage2013: Glassworks: "Making of G-Star""

                  56:07

                  from Oliver Weingarten / Added

                  2,079 Plays / / 5 Comments

                  Rüdiger Kaltenhäuser and Markus Lauterbach from Glassworks/Amsterdam talk about the making of "G-Star" and the usage of SOFTIMAGE during production. Markus and Rüdiger spoke at the "SOFTIMAGE|UeberTage" usermeeting that took place Friday 13th, 2013 in Siegen Germany. For more information please visit: http://www.glassworksamsterdam.nl Please vistit : softimage-uebertage.de . Thanks to our sponsors! By tipping this video you will support SOFTIMAGE|UeberTage and the si-community.com

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                  • FOLIE À DEUX

                    01:18

                    from METAL MAGAZINE / Added

                    14.1K Plays / / 2 Comments

                    A film by Diana Kunst Styling: Santi Rodriguez Models: Cecilie D at Premier and Jasper Harvey at Elite London Makeup: Nami Yoshida at The Book Agency using MAC cosmetics Music: Selva Soraya by Xhian Hlemmur Tikker

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                    • G-Star RAW - The Challenge

                      01:21

                      from Revolver Amsterdam / Added

                      Shueti directed a visually stunning commercial for G-Star, where chess champion Magnus Carlsen and model Lily Cole enter a fantastical game of chess in a surreal landscape of concrete and steel. Drawing a link between Carlsen, Cole and G-Star, the film shows how an uncompromising attitude is key to moving forward, in any pursuit. Link to Shueti's work: http://www.revolver.nl/nl/directors/shueti Client: G-Star RAW Production: Revolver Amsterdam Creative Director: Peter Hamelinck, Aitor Director: Shueti (@Revolver Amsterdam) DOP: Niels Boon Executive producer: Raymond van der Kaaij Line Producer: Lucia Dondorp Post Production: the Ambassadors Styling: Leonie Huisman, Ruud van der Peijl Hairstylist: Raphael Salley, Michael Jones Make-up artist: Andrew Gallimore

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