1. Can Mars and Venus Work in Harmony? How to Help Sales and Marketing Bring out the Best in Each Other

    01:23:21

    from WVU IMC Added 13 0 0

    This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presenters: Susan K. Jones and William Jones http://imc.wvu.edu/about/faculty/susan_jones http://imc.wvu.edu/about/faculty/bill_jones Like…

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    • Return On Influence: The New Realities of Power and Marketing on the Internet

      01:11:45

      from WVU IMC Added 41 0 0

      This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presenter: Mark Schaefer Author and WVU alum Mark W. Schaefer,…

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      • Communicating WVU's Brand

        01:07:48

        from WVU IMC Added 71 0 0

        The INTEGRATE 2013 conference kicked off with a general session featuring Scott Wilkinson, Executive Creative Director at West Virginia University. Hear Scott talk about WVU's brand identity…

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        • IMC and Brand Love

          01:06:56

          from WVU IMC Added 202 0 0

          In this presentation, Coca-Cola Freestyle's Global Marketing Manager, Scott Cuppari, talks about how The Coca-Cola Company is fueling innovation thru their Coca-Cola Freestyle platform and integrated…

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          • Panel 2 - How Can We Promote Academic Success?

            01:06:35

            from Metropolitan College of New York Added 39 0 0

            Panel 2 - How Can We Promote Academic Success? Groundbreaking conference is bringing together leaders from government, K-12 schools, higher education institutions, academia, non-profit community…

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            • Visual Storytelling and Micro Message Strategies in Crisis Communications

              01:04:26

              from WVU IMC Added 158 0 0

              Visual storytelling captures stories that have been created and curated across digital platforms to provide a transparent, eye-witness account about a brand or individual visually. By using data analysis…

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              • Event Coordination: An IMC Perspective

                01:02:34

                from WVU IMC Added 101 0 0

                This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Event coordination is not as simple as selecting a site and choosing…

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                • Marketing Above the Fray

                  01:00:21

                  from WVU IMC Added 81 0 0

                  This presentation was presented as part of the Integrate 2011 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Linda Popky - http://imc.wvu.edu/about/faculty/linda_popky We’re…

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                  • Five Steps for Social Media Integration from Ad Age Insights

                    59:57

                    from WVU IMC Added 63 1 0

                    Hear highlights from a newly published Ad Age Insights white paper on the biggest challenge most marketers face today—social media integration. The author examines the current social media environment…

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                    • Don’t Picture The Audience In Their Underwear: The Real Story Behind Powerful Presentations

                      59:48

                      from WVU IMC Added 66 1 0

                      This presentation was presented as part of the Integrate 2012 conference hosted by the WVU IMC program, http://integrate.wvu.edu Presented by Keith Quesenberry- http://imc.wvu.edu/about/faculty/keith_quesenberry…

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