1. Ted's Drawing Room

    03:30

    from Guided Co. Added 934 4 0

    Celebrating the in store launch of Ted Baker’s SS12 campaign The Great Exhibitionist and his Private Views, on Saturday 17th March 2012, Ted collaborated with a host of acclaimed illustrators…

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    • Ted Baker AW11 Activty

      01:13

      from Guided Co. Added 457 0 0

      Challenge: Launch Ted’s AW11 range with an in-store & digital hybrid campaign supporting the season’s copy line “Worn To Be Wild”. In doing so, generate content for Ted’s…

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      • Lord Sugar's Twitter Book Signing

        01:25

        from Guided Co. Added 538 1 1

        Challenge: Launch Lord Sugar’s new book - The Way I see It: Rants, Revelations & Rules for Life. Position it as a new release, not a 2nd autobiography (after the previous year’s successful…

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        • Owned, Earned & Bought

          00:59

          from Guided Co. Added 501 2 0

          An animation showing the relationship between the types of media that now prevail. At Guided our default is to make ‘stuff’ (owned media) that gets people excited, engaged and talking…

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          • HP ePrint & TRON: Legacy Experience - Case Study

            02:16

            from Guided Co. Added 1,018 10 0

            Summary of vital stats compiled from event staff, Guided online monitoring, and Edelman media/PR monitoring up to Dec 15th 2010. Key info: - Numerous online listings such as This Is London and View…

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            • HP ePrint & TRON: Legacy projection mapping - complete animation (angle 2)

              09:28

              from Guided Co. Added 8,493 120 2

              The full projection mapping sequence from the HP ePrint & TRON: Legacy Experience on the the roof of the QEH on London’s Southbank, late Nov/early Dec 2010. Same content as the other film…

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              • HP ePrint & TRON: Legacy projection mapping - complete animation

                09:26

                from Guided Co. Added 93.1K 496 16

                The full projection mapping sequence from the HP ePrint & TRON: Legacy Experience on the the roof of the QEH on London’s Southbank, late Nov/early Dec 2010. An immersive visual spectacle…

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                • The making of 'Take On Ted'

                  02:59

                  from Guided Co. Added 1,173 2 2

                  On Friday the 5th November we allowed fashion bloggers from the US to control Ted Baker’s photographic studio at the London HQ. In a nutshell the bloggers became the puppet masters of a live…

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                  • Guided Collective work loop

                    00:57

                    from Guided Co. Added 693 7 0

                    Our process is a continual loop. We aim to test ideas as soon as possible. Real time research basically. And once some content has been produced we don't walk away, we keep refining and improving.

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