1. The Making of Aloha Sunday


    from Aloha Sunday / Added

    9,832 Plays / / 14 Comments

    The Aloha Sunday Supply Company, a retail concept conceived by a group of friends in San Diego, offers a collection of surf-inspired clothing and craft. The interior of the space has been largely constructed by reclaimed wood and salvaged materials trucked down from Northern, Oregon. This piece tells the tale of how our signature backstop was brought to life. Aloha Sunday Supply Company 3118 University Ave. Suite B San Diego, CA 92104 www.alohasunday.com

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    • SIC Bullet Aerial Video


      from Nate Volk / Added

      SIC Bullet Race Board Aerial Video. Produced by NV Media (www.natevolk.com). Board info at www.sicmaui.com Riders: Connor Baxter - Custom Bullet 17 Dave Kalama - Custom Bullet 18 Jamie Mitchell - Production Bullet V1 Livio Menelau - Production Bullet V1 Mark Raaphorst - Bullet V2 Scott Trudon - Bullet V2 Andrea Moller - Bullet V2

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      • Kalama Falls


        from Andrew Bradley / Added

        710 Plays / / 3 Comments

        Opening day of the season we got to buck some waterfalls! Check out our short session at Kalama Falls.

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        • A Memory From Your Lonesome Past


          from Aloha Sunday / Added

          2,431 Plays / / 2 Comments

          A space preview of Aloha Sunday Supply Company.

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          • Waterman


            from Scott Mortensen / Added

            1,173 Plays / / 2 Comments

            "All life begins in the sea" is copywriter extraordinaire, Hal Maynard's line. I used it for this film - with his permission of course. Won BEST CINEMATOGRAPHY at the Surfer Poll Awards. Directed by Don King/Sonny Miller/Jeff Hornbaker. Featuring some legendary barrel-masters like Machado and Lopez.

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            • Maui BMX - Two Steps From Disaster


              from Quentin Sweeney / Added

              86 Plays / / 1 Comment

              Filmed/Edited by Quentin Sweeney This is my first edit, I hope you all enjoy! Riders: Remy de Rochemont, Payton Wagner, Kava Sharp, Zach Kompst, Marques Baclig, Erik MacIntyre-Lewicke Songs: Two Steps From Disaster- e-dubble Heads Up- The Glitch Mob Special thanks to Payton Wagner and Zach Kompst

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              • ʻIKE Teaser


                from cliff kapono / Added

                446 Plays / / 1 Comment

                Two Hawaiians travel to French Polynesia to explore the role of indigenous knowledge in modern society. Music Adapted from: "Unfoldment, Revealment, Evolution, Exposition, Integration, Arson" by Chris Zabriskie freemusicarchive.com

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                • Arbitrage The Electric SUP


                  from Beasho Free / Added

                  2,113 Plays / / 1 Comment

                  The bicycle is the most efficient form of transportation in the known universe. For those of you who are fortunate to live near the ocean you may easily exchange your time, money and gasoline for waves. A human on a bicycle achieves 750 miles per gallon, 20X more than a Prius. Parking at the break with a SUP can, in a single year, produce more marginal waves than a short boarder will catch in a single year. Hopefully this motivates you to go and be a wave HOG stealing waves from nothing but . . . . the open ocean, trading your rump in an automobile for adrenaline in your veins. RIP! -------------------------------------------------- The video was originally created to showcase the advantages of the electric bicycle. I have 3 young kids and a supportive wife that allows me to escape for 120 minutes of solo time in the mornings usually on weekends. Since time is money financial arbitrage can translated to time arbitrage. The bike can add 25% to on-water time. 7 years ago I built a surf rack for my bicycle and learned that I could get to surf spots in the same or less time on my bike than by driving and walking. This was typically because I could park my bike closer than my car to the break and reduce total commute time to the water. The only downside was additional exercise on top of an already taxing SUP session. Getting home could be much slower and I would often lose 4 lbs. to as many as 7 lbs. of water weight from a combined bike and SUP session. 3 weeks ago I saw an electric bike at a street fair and knew in 3 ticks I had to have one. The electric bike has since tipped the scales from nearly breakeven to massively in favor of bicycle commuting. Some people will get this. Others with different pressure on their time e.g. empty nesters, no kids . . . distance to the beach > 5 miles, or passion for their vehicles will hear me singing from the rafters to no avail. Believe me I have been crowing about Stand Up for exactly 2 years (today) and have only managed to convert a handful of people. You are the converts, just not yet to bicycle surfing. The electric bike is treated exactly like a bicycle. As long as the motor is less than 750 Watts and the assisted speed limited to 20 mph the only legal requirement is to wear a helmet. You gain all the advantages of a bicycle but travel at 2X the speed. You can zip up and down bike paths, bend a few rules (e.g. go the wrong way on the highway because crossing US-1 on a bike is near death sentence) and lock your bike at the beach steps. As with SUP these advantages will bring out the haters. Southern California has already bred E-Bike free zones and E-Bike Nazis to enforce said laws. The arbitrage only exists until the masses realize its value. I add, what used to be an 8 minute drive, 2 minute unload and 8 minute walk (18 total minutes) has been reduced to 11 minutes on this bike saving 7 minutes each way. Historically a 2 hour window diminished to just 60 minutes of water time when I added the time to get dressed, load, commute and unload. The ~15 additional minutes, +25%, on a SUP can easily translate to 4 more waves per session. 4 more waves 100X per year equates to 400 incremental waves that would otherwise have gone un-ridden while I was driving and then walking to the beach. On efficiency: A human on a bicycle expends 40 calories to travel 1 mile. A gallon of gasoline has the energy equivalent of 30,000 calories. This equates to 750 miles per effective gallon on a human powered bicycle. To pedal the 6.5 mile round trip shown in the video would have cost me 260 calories. Alternately the bike consumed 250 Watt hours. In California this cost 7.5 cents of electricity. Driving my car would have cost $1.30 in gasoline and I could double this expense for the depreciation on the vehicle. In summary the electric bike reduces commute time, reduces cost, leverages the most efficient form of transportation known to exist and keeps my car sand free. Win-Win-Win-Win. The bike hustled me to a spot that others considered too difficult to access or marginal to bother surfing. I put a premium on having fun catching waves. This footage was all filmed in less than 50 minutes, 1 man’s solo session on a beautiful day that wasn’t perfect but pretty darn close and this IMHO is why we SUP. We saw an opportunity to convert the time sitting in the water to the time standing, paddling and getting exercise. We can spot waves at a distance paddle over and catch what used to slip by out of reach. We ride waves too small, too big, too mushy or too sloppy to catch with conventional boards. This is arbitrage. Taking the mundane and making it magical. Creating something from nothing and converting free time to pure stoke.

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                  • Maui New Year


                    from David Clur Photography / Added

                    251 Plays / / 0 Comments

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