1. 1% for the Planet - second launch


    from 1% for the Planet / Added

    425 Plays / / 0 Comments

    In this video founders Yvon Chouinard of Patagonia and Craig Mathews of Blue Ribbon Flies introduce their movement, 1% for the Planet, to a crowd at the Fly Fishing Retailer show in Denver, CO. in 2003. As a result a few more businesses are "reeled in" and sign on as members. Today there are close to 1000 members located all over the world, dedicated to Keeping Earth in Business.

    + More details

    What are Tags?


    Tags are keywords that describe videos. For example, a video of your Hawaiian vacation might be tagged with "Hawaii," "beach," "surfing," and "sunburn."