1. New Exhibitors : Expectations and Execution

    41:48

    from Professional Beauty Association / Added

    New Exhibitors: Expectations and Execution New exhibitors are often excited, full of energy… and under-prepared! Join the Professional Beauty Association and Frank Cacciato, CEO of Katherine Frank Creative for a webinar designed to prepare you for a stress-free and productive exhibiting experience. A recognized industry leader who has worked with countless manufacturers, distributors and educators, Frank will provide critical tips, creative tricks and helpful anecdotes from experienced show veterans. Cacciato will set the tone for your first (or best!) exhibiting experience through the following topics: -Why event research is vital: floor location, brand competition, and attendee demographics -How to abide by show management rules regulations -Creative pre-marketing strategies to get you noticed -Creating and implementing an exhibitor plan -The difference between selling vs. marketing

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    • An Insider s Guide to NAHA - Part 3

      01:15:15

      from Professional Beauty Association / Added

      An Insider's Guide to NAHA - Part 3 ["Before, During & After] In Session 3 we spotlight the entry process from start to finish. Hear from a panel of NAHA winners as they guide you through the “before,” “during” and “after” of your NAHA photo shoot. Charlie Price, Sherri Jessee and Damien Carney discuss session planning, team building and management, photographers and working within any budget. 75 minute session includes Q&A with panel. Additional Series Information: Known fondly as “the Oscars of hair,” the North American Hairstyling Awards (NAHA) is the preeminent photographic hairstyling competition in the US and is renowned internationally. Placing as a NAHA finalist can forever alter the course of your career. In fact, just entering NAHA can reignite your passion for the industry, enhance your technical skills and help you forge lasting professional relationships. The Professional Beauty Association (producers of NAHA) and Hollywood’s favorite hairstylist, Michael Shaun Corby have developed a 3-part web series to introduce NAHA to emerging stylists and first-time entrants. Join a single session or attend all three to get an insider’s perspective on how to successfully enter NAHA. Join Michael Shaun Corby and PBA’s Kelley McCarthy for an intimate look at the hairstyling competition that has put countless industry professionals on the map.

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      • An Insider's Guide to NAHA - Part 2

        01:10:10

        from Professional Beauty Association / Added

        An Insider's Guide to NAHA - Part 2 Hear from an esteemed panel of NAHA judges as they fondly discuss categories they are familiar with, offer insight into category selection and share their favorite images from past NAHAs. Sam Brocato, Mary Brunetti and Kris Sorbie share their expertise, their long history with NAHA and their passion for elevating our industry during this interactive and informative session. 75 minutes, includes Q&A with panel. Additional Series Information: Known fondly as “the Oscars of hair,” the North American Hairstyling Awards (NAHA) is the preeminent photographic hairstyling competition in the US and is renowned internationally. Placing as a NAHA finalist can forever alter the course of your career. In fact, just entering NAHA can reignite your passion for the industry, enhance your technical skills and help you forge lasting professional relationships. The Professional Beauty Association (producers of NAHA) and Hollywood’s favorite hairstylist, Michael Shaun Corby have developed a 3-part web series to introduce NAHA to emerging stylists and first-time entrants. Join a single session or attend all three to get an insider’s perspective on how to successfully enter NAHA. -Sessions include presentations, panel discussions and audience Q & A -NAHA judges and winners share their insight and expertise -Each session features prizes including NAHA VIP tickets, FREE NAHA entry & limited mentor sessions from select panelists -Attend all three sessions for a chance to win a NAHA t-shirt signed by the 2014 NAHA Winners!

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        • How Can I Retain Stylists?

          06:28

          from Professional Beauty Association / Added

          Take Five Session | Expert Answers in Five Minutes This session's question: “I have a small salon and currently work alone. I have trouble maintaining good staff... can you help?” - Ines Acosta, Salon Owner This session's expert: Amy Carter | Co-Owner, Empowering You Salon & Spa Consulting http://www.empoweringyouconsulting.com/ Remember to submit YOUR questions for OUR experts at probeauty.org/education/

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          • "How can exhibitors utilize Instagram for trade shows?

            08:23

            from Professional Beauty Association / Added

            Take Five: Expert Answers in Five Minutes This session's question: “How can exhibitors utilize Instagram for trade shows?" Question from: PBA manufacturer member This session's expert: Kaitlyn Agnew | Katherine Frank Creative Submit YOUR questions at probeauty.org/eduonline

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            • Supporting Successful Distributor Events

              32:06

              from Professional Beauty Association / Added

              Supporting Successful Distributor Events Providing quality education keeps beauty industry distributors connected with their salons: but how can we ensure these events are profitable and well attended? Amie Breckenridge Goltz, Director of Field Education for Scruples Professional Salon Products joins the Professional Beauty Association to present proven strategies for successful educational programs. During this 30-minute web event, attendees will learn: - What’s a turnkey event and how does it work? - Why is hands-on the preferred format? - How many attendees do I really want? - What specific deals should I offer to get immediate and FUTURE sales? - And how to build an education department that supports these goals. Make your educational events profitable for your team and popular among your pickiest clients!

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              • Beacon 2014 Orientation

                01:11:48

                from Professional Beauty Association / Added

                Beacon 2014 Orientation Congratulations Beacon Winners & Honorable Mentions! This informative web event is designed to prepare and excite you for Beacon 2014. Facilitated by PBA’s Online Education manager Kelley McCarthy and co-hosted by Ashley Charter, Manager of Education and Industry Programs, you will learn everything you need to know to prepare for Beauty Week. During this hour-long, live webinar we will answer the following questions: - What is Beacon? - What is expected of me (Beacon Code of Conduct)? - What's the schedule of events? - What’s the dress code? - Where do I go? - What do I need to bring? - Who will I meet? Who are the speakers? - How much money should I bring?

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                • Average to Iconic. The 3 Secrets to Being a Great Speaker

                  30:57

                  from Professional Beauty Association / Added

                  Average to Iconic- The 3 Secrets to Being a Great Speaker 76% of the population has a fear of public speaking but almost every career path requires it! Beauty Industry professionals must have excellent communication when working with clients, participating in meetings, educating or presenting on stage. Learn the 3 secrets that will take you from Average to Iconic while powerfully communicating your message. The Professional Beauty Association is proud to partner with Bonnie Bonadeo of Naked Audience Productions to deliver a webinar with the following outcomes: • Emotionally connect with others while speaking • Overcome your fears and don’t get hijacked • Why and how to develop your own brand This 30 minute web event will change how you think about and feel about public speaking.

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                  • Achieving Success with Private Label

                    41:01

                    from Professional Beauty Association / Added

                    Achieving Success with Private Label l The six things you need to know Salon business owners of all descriptions will benefit from this exploratory web event designed to answer the question, “Should I consider a private label line?” Join the Professional Beauty Association and Jay Williams, principal for genesis private label, in a discussion-oriented webinar surrounding the many considerations to retailing your salon’s own brand. Jay will lead you through the six rules to follow BEFORE launching a private label line- including the all-important “Make sure you are a good candidate!” Questions addressed include: - What types of salons experience the most success with private label? - Do I have time? - How much will I invest up front? - Should I involve my staff? - What type of marketing changes will I need to make? Webinar registrants are encouraged to ask questions which will be included in the presentation. Register today!

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                    • Know Your Numbers, Grow Your Business

                      37:20

                      from Professional Beauty Association / Added

                      Know Your Numbers, Grow Your Business Knowing your “numbers” is critical to growing your business and meeting your financial goals; but many Beauty Professionals are intimidated, overwhelmed, or just plain confused! Which numbers should you care about… and why? Join Julie Shepperly, Product Team Manager for Milady, as she breaks down which performance-related numbers you should be tracking during this fun and relaxed web training. ALL service providers will benefit from this fresh perspective on the numbers behind the services. Topics include: - Where to start? - Service average ticket… your key to success - Retail, retention, rebooking… oh my! - Goal setting for 2014 and beyond Join us for a 30 minute webinar that will excite you to track, measure and GROW your numbers!

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