1. Lydia Sarfati explains: How to Succeed in the Skincare Business

    53:11

    from Professional Beauty Association / Added

    Learn invaluable tips from Lydia Sarfati on simple practices that will improve your business. During this class you will learn how to: - Make the first seven seconds of a client's experience count - Upgrade/upscale your salon/spa - Approach the creation of a marketing, public relations and business plan - Incorporate ten steps to your business success - And... increase your service and retail revenue! Founder and CEO of the first company to bring seaweed-based skincare treatments and cosmetics to fruition in the U.S market, Lydia Sarfati is an international industry leader. Her Spa de Beauté Concept is now established at salons worldwide, and she is a spa consultant for top destinations. Lydia is a contributing editor for Les Nouvelles Esthetique and Skin Inc. magazine and author of “Success at Your Fingertips” published by Allured. Recently, she launched the Lydia Sarfati Signature Collection Spa Furnishings by Belvedere. Skincare professionals at any stage in their career will benefit from this business-building webinar.

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