1. Guerrilla marketing for your startup - MaRS Best Practices


    from MaRS Discovery District Added 518 3 0

    Saul Colt, Head of Magic at Kinetic Café, shows through a series of marketing examples how word-of-mouth momentum and taking risks can be created and harnessed by startups to build powerful…

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    • Tips for Selling into the Education Ecosystem – MaRS Best Practices


      from MaRS Discovery District Added 256 0 0

      This panel of edtech education technology entrepreneurs discusses selling in the education sector. They offer insights into getting your startup known, the differences between the K-12 and higher-education…

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      • Compliance: Canada's new anti-spam legislation and how it affects your startup - MaRS Best Practices


        from MaRS Discovery District Added 116 0 0

        On July 1, 2014, Canada’s anti-spam legislation (CASL) takes effect, changing the landscape of business communications and activities. Startups must comply with this broad new law or face significant…

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        • Social Impact Ventures and Raising Capital: B Corporations and the Social Venture Connexion (SVX) - MaRS Best Practices


          from MaRS Discovery District Added 155 0 0

          Joyce Sou of the MaRS Centre for Impact Investing explores social entrepreneurship. She outlines how B Corp certification, the MaRS Centre for Impact Investing and SVX are creating a new space for…

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          • Emerging Business Models in the Education Sector - MaRS Best Practices


            from MaRS Discovery District Added 68 0 0

            Thinking of starting an education technology (edtech) startup? Krista Jones and Aron Solomon, Senior Advisors at MaRS, tell you what's working (and not working) in education technology business…

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            • Demystifying SRED and Other Tax Tips for Entrepreneurs - MaRS Best Practices


              from MaRS Discovery District Added 130 0 0

              Hear how startups can streamline tax filings and make the most of tax incentive claims. This session provides tips for tech entrepreneurs to ensure eligibility for and compliance with government business…

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              • The Importance of Common Core Alignment for Your EdTech Startup - MaRS Best Practices


                from MaRS Discovery District Added 71 0 0

                Michael Campbell, President, Forward Thinking EDU, discusses the Common Core State Standards (CCSS), which have been adopted by most U.S. states. He explains why they matter to your education innovation…

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                • Business Model Analytics: How to manage and guide your lean startup - MaRS Best Practices


                  from MaRS Discovery District Added 127 0 0

                  Jon Worren, Entrepreneur in Residence, MaRS, deconstructs for lean startups the process of using business model analytics. He shares practical and accessible methods to gather and measure the data…

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                  • Using Social Media to Support B2B Sales - MaRS Best Practices


                    from MaRS Discovery District Added 201 0 0

                    Social media: A tool for startups to build reputation, networks and support B2B sales Social media is an effective strategy to grow your startup. To maximize its benefit, you must • Use…

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                    • Crowdfunding Change: Tips and tricks for social innovators from Indiegogo - MaRS Best Practices


                      from MaRS Discovery District Added 616 5 1

                      Amy Lesnick, Head of Social Innovation and Non-Profits, Indiegogo, discusses how crowdfunding has become a transformational tool for social innovators, not only to raise capital but also to engage…

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